AUTOBOOST Enhances 'Salesforce Integration' for Two-Way Sync of Contact, Company, and Organizational Chart Data

AUTOBOOST (operated by XAION DATA Inc., headquartered in Shibuya-ku, Tokyo, CEO: Yasuhide Sato) has enhanced its 'Salesforce Integration' functionality, enabling two-way synchronization of contact, company, and organizational chart data to streamline end-to-end sales operations within Salesforce.

Background of the Release

With the growing adoption of Account-Based Marketing (ABM) and data-driven sales, the 'quality' and 'utilization rate' of customer data stored in CRM/SFA systems have become critical factors influencing sales performance.

However, data stored in Salesforce often lacks detailed information such as industry, company size, and contact personnel—making prioritization difficult. Challenges also include reliance on general contact points due to missing org charts and key person data, declining open and connection rates from overreliance on phone and email outreach, and persistent risks of duplicate outreach to prospects already in negotiation or already closed.

To address these issues, AUTOBOOST has strengthened its integration capabilities, enabling two-way synchronization with its high-precision contact database, company database, and organizational chart data. This end-to-end solution for data 'enrichment' and 'utilization' supports maximizing outreach accuracy and win rates.

Feature Details

### Two-Way Synchronization of Contact, Company, and Organizational Chart Data

AUTOBOOST and Salesforce data are synchronized bidirectionally, enabling seamless end-to-end sales operations within Salesforce. Organizations, departments, and individual contacts can be synced in bulk, allowing large volumes of data to be enriched and synchronized efficiently.

### AUTOBOOST → Salesforce: Automatic Enrichment of 'Actionable Customer Data'

Existing Salesforce data is automatically enhanced with 26 company attributes, direct department numbers, organizational and departmental information, job titles, social media accounts, and individual contact data. With complete attributes, users can improve targeting accuracy through precise segmentation, increase connection rates to decision-makers using org charts and direct lines, and enhance win-rate analysis and go-to-market (GTM) strategy accuracy by industry and company size.

### Salesforce → AUTOBOOST: Automatic List Generation Based on Deal Status

Leads, contacts, opportunities, and existing customers from Salesforce are synchronized to AUTOBOOST, where targeted lists are automatically generated based on deal status. Companies in negotiation or already closed are managed as 'Do Not Contact' lists to prevent duplicate outreach, while lost or dormant customers are converted into re-engagement lists for revival.

### Seamless Outbound Outreach from Salesforce

Users can reach key decision-makers without leaving Salesforce. Leads in Salesforce can be searched in AUTOBOOST, and decision-makers can be directly approached via social media DMs—establishing a new outreach channel. This resolves declining open and connection rates caused by overreliance on phone and email, supporting new outreach to house lists and reactivation of dormant customers.

About AUTOBOOST

AUTOBOOST is a sales AI agent platform that enables direct outreach to key decision-makers by combining a database of 5.5 million companies and over 10 million individual contacts. It supports the creation of new business connections with previously unreachable companies, improves sales efficiency through company search and integration with SFA/CRM systems, and strengthens sales organizations. ▶ Service Page: https://www.autoboost.jp/

Company Overview

Company Name: XAION DATA Inc.

Representative: Yasuhide Sato

Head Office Address: 16F LINK SQUARE Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo

Business Activities: Development of services leveraging open data based on patented data collection and structuring technology (Patent No. 7116940), and provision of AI/DATA solutions utilizing data.

URL: https://xaiondata.co.jp/