Xpotential Releases Case Study on Kagoshima Bank's Sales DX Strategy

Xpotential has released a case study interview titled 'The Full Picture of Kagoshima Bank's Challenge: Standardizing and Scientifically Approaching Regional Bank Sales.' The business environment for regional banks is changing dramatically. Amidst diversifying customer needs, Kagoshima Bank has implemented 'Sales Enablement'—a fundamental reform of people and processes—coinciding with its first CRM renewal in 20 years. In this interview, we spoke with Mr. Haneda from the Sales Management Department about the bank's DX strategy and the behind-the-scenes of the sales enablement process. With the return of a 'world with interest rates' and complex business succession needs, eliminating the reliance on individual sales expertise became urgent. By interviewing top performers, the bank built a 'skill map' to visualize individual capabilities and provide targeted training. This initiative will be a pillar of the bank's 10th Medium-Term Management Plan starting in fiscal 2027.