Support for Families with Twins or Triplets: Purchase Assistance for Infant Liquid Milk 'Icreo Baby Milk' Extended for Seventh Year

Ezaki Glico Co., Ltd. is extending, in collaboration with the Japan Multiple Births Association (headquartered in Kobe, Hyogo Prefecture), the purchase assistance program for the infant liquid milk 'Icreo Baby Milk' for families with twins or triplets. Originally launched in July 2020, the program will now continue until Wednesday, July 14, 2027. This marks the seventh year of the initiative, and Glico remains committed to supporting the physical and mental health of both parents and children in multiple-birth families through its products and services.

Raising twins or triplets involves significant challenges, including frequent feeding, sleep deprivation, and overwhelming physical and emotional strain. Since 2020, Glico has partnered with the Japan Multiple Births Association—a nonprofit organization dedicated to supporting families with multiples—to provide purchase subsidies for 'Icreo Baby Milk' and online consultation services. The program has received strong positive feedback from multiple-birth families, and the number of registered support organizations has grown from 10 to 33. In response to continued demand from families and partner organizations, the support period has been extended by one year, until July 14, 2027.

*As of Tuesday, July 14, 2026

Purchase Assistance Program for Liquid Milk for Families with Multiples

· Duration: One year starting July 15, 2026

· Eligibility: Families with multiples who use powdered or liquid milk and are referred by a registered support organization

(Families wishing to register will be directed by the Glico Customer Center to 'NPO Corporation Tsunageru,' the designated support window for liquid milk assistance.)

· Support Details:

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Ezaki Glico’s Support for Families with Multiples ① Parenting Support Service: 'Breastfeeding and Formula Talk Session for Multiple-Birth Families'

· Target: Families with multiples (including pregnant individuals)

· Content: Glico’s nutritionists and child psychology counselors, who have personal experience raising multiples, collaborate with the Japan Multiple Births Association to address unique parenting challenges during infancy, including nutrition and feeding, and provide counseling.

· Participation Method: Via the web conferencing system 'Zoom'

· Cost: Free

· Registration: For details, visit the 'Co-parenting Park' page on the 'with Glico Park' website.

Icreo Online Talk Sessions | Schedule for July–December 2026

② Jointly Hosted Online Talk Sessions with Multiple-Birth Support Organizations

· Frequency: Irregular (aligned with partner organizations’ activity schedules)

· Target: Families with multiples registered with support organizations (including pregnant individuals)

· Content: Glico’s nutritionists and child psychology counselors, experienced in raising multiples, collaborate with support organizations to address unique concerns during pregnancy and infancy (from pregnancy to around age 3), including nutrition and feeding. Sessions also cover practical topics such as easy preparation methods for liquid milk, weaning food, and disaster preparedness seminars.

· Participation Method: Invitations sent directly by support organizations. Sessions are held via Zoom or hybrid formats based on demand.

· Cost: Free

About the Japan Multiple Births Association

The Japan Multiple Births Association (JpMBA) is a nonprofit organization established on February 22, 2010, by parents of multiples, medical professionals, and researchers. It aims to create a society where multiple births can be safely welcomed and raised anywhere in Japan by collaborating with healthcare, medical, welfare, childcare, education, parenting support, and government sectors.

[Comment from the Japan Multiple Births Association Board Member] Kei Shimura, Representative Director

Approximately 70% of multiples in Japan are born weighing less than 2,500g. Raising multiple low-birth-weight infants simultaneously is extremely challenging and places a heavy burden on caregivers.

Nutrition is directly linked to infants’ survival, growth, and development, making it a major concern for parents.

As you know, breastfeeding requires preparation and environmental adjustments. The time needed to prepare formula, crying babies waiting during that time, and other considerations place immense pressure on caregivers. Liquid milk can help ease these challenges and bring much-needed flexibility to feeding routines. We are deeply grateful that Glico continues to support multiple-birth families this year.

We hope such support for multiple-birth families expands further across society in various forms, beyond just liquid milk.

[Testimonials from Families Receiving Liquid Milk Purchase Support (Excerpts, Original Text)]

● This is my first time parenting. I’m using a combination of breastfeeding and formula, and I’m shocked by how quickly my twins go through milk. At night, not having to wait for formula preparation is a big relief. Being able to use liquid milk and purchase it affordably is incredibly helpful! Support for multiple-birth families seems limited in my area, so this program is a lifeline. Knowing it’s provided by Glico gives me peace of mind and trust.

● I’m a family of five with a 4-year-old daughter and twins, and my husband is often busy with work, leaving me as the primary caregiver. I often have to make my older daughter wait or can’t talk to her properly. With liquid milk, I save time on preparation, giving me a little more time to spend with her. When going out, I carry fewer items and don’t have to worry about how much hot water to bring. This extra time allows me to interact more and hold her hand—so grateful.

● I’m fully formula-feeding. Powdered milk requires measuring, mixing with hot water, and cooling, which is tough when both babies cry at once. Liquid milk saves time and is convenient for simultaneous crying or outings.

● I’m severely sleep-deprived from nighttime care. Preparing milk for two babies at night was exhausting. Using liquid milk has made it easier, and I’m truly happy about it.

About the Parenting App 'Cope'

'Cope' is a free parenting app launched in February 2019 to support the healthy physical and emotional development of children by helping everyone involved in childcare participate together. It can be used from pregnancy through the parenting years and includes features such as a 'Parenting Log' for easily recording feeding and diaper changes, a 'To-Do Board' for sharing and managing household and childcare tasks, doctor-reviewed sleep content, and stool consistency support functions.

For more details on the 'Cope' parenting app: https://www.glico.com/jp/csr/coparenting/copeapp/

Product Overview

Brand Website: https://cp.glico.com/icreo/

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