Follower Count Surpasses 3,000 in Just 4 Months! First Reel Viewed 288,000 Times – Hamamatsu Iwata Shinkin Bank Strengthens Regional Outreach Through Co-Creation with Local Influencers and High School Students

Hamamatsu Iwata Shinkin Bank (Chairman: Hisao Mitsuwa, hereinafter "the Bank") is actively promoting regional charm and revitalization in the western Shizuoka region, including Hamamatsu and Iwata, through its official Instagram account, "Hamiiigram."

Since its launch approximately four months ago, the account has reached 3,000 followers, with its first Reel video achieving 288,000 views. All eight Reel videos posted so far have surpassed 10,000 views each, steadily expanding its reach as an official channel for regional information.

Official Instagram Account: Hamiiigram

Hamiiigram | Gourmet & Outing Guide for Hamamatsu and Western Shizuoka (@hamamatsu_iwata_shinkin_bank)

Co-Created Instagram Management with the Community

"Hamiiigram" is an official Instagram account co-managed by the Bank, local influencers, and high school students. It shares information on gourmet spots, outing destinations, and events in western Shizuoka, incorporating perspectives from everyday residents and youth.

The Bank has appointed local influencer "Yui nya" as its SNS Ambassador and partnered with Hamamatsu Gakugei High School, a private high school in Hamamatsu City, known for its extracurricular activities focused on enhancing regional appeal. Students participate as "Real Hamii," portraying the Bank's mascot character "Hamii" within their club activities, contributing to planning, production, and content dissemination alongside the community.

This co-creation model, involving local influencers and high school students, is a key distinguishing feature of the Bank’s regional outreach strategy among financial institutions’ official social media accounts.

Steady Growth in Awareness

The account’s content is designed to deliver regional information in a visually appealing, relatable, and dynamic manner, which has contributed to its strong initial growth.

Additionally, approximately two out of every three followers (66.2%) are aged 18 to 44, indicating effective outreach to relatively younger demographics.

*Based on follower count from account launch (March 5, 2026) to July 10, 2026. Audience data reflects the past 30 days (June 9, 2026 – July 8, 2026).

As a regional financial institution, the Bank considers it essential to build connections with diverse age groups.

It hopes that through regional content, even those previously unfamiliar with the Bank will begin to perceive it as a more accessible and familiar presence.

Comment from a Responsible Officer

"Hamiiigram" is not an account where the Bank unilaterally broadcasts information, but one we create together with the local community. By incorporating the perspectives of local influencers and high school students, we aim to present the charm of Hamamatsu, Iwata, and the wider western Shizuoka region in a more approachable and engaging way.

Moving forward, the Bank will continue its efforts to discover, nurture, and promote regional appeal together with local residents, contributing to regional revitalization through strategic information dissemination.

Overview of the Official Instagram Account "Hamiiigram"

Account Name

Hamiiigram | Gourmet & Outing Guide for Hamamatsu and Western Shizuoka

Account ID

@hamamatsu_iwata_shinkin_bank

Concept

Fully supporting Hamamatsu, Iwata, and the wider western Shizuoka region!

We’ll be the tailwind behind your "Let’s try it" and "Let’s go there" moments, propelling the region’s future forward!

URL

https://www.instagram.com/hamamatsu_iwata_shinkin_bank/

Management

Hamamatsu Iwata Shinkin Bank

Visit the official Instagram account "Hamiiigram" here.

Notes

*All figures are as of July 10, 2026.

*View counts and audience demographics are based on Instagram Insights.

*Numbers may fluctuate.