Setouchi City, Okayama Prefecture, is addressing various challenges arising from population decline by aiming to increase the number of young families. The city is promoting both inbound migration and the retention of current residents, with the goal of achieving a net population increase of 250.
Under this project, a special television program will be produced and broadcast to promote the city’s regional charm—including unique tourist attractions and the richness of daily life—targeting individuals aged 20 to 30 who are raising children. The program aims to raise awareness of Setouchi City and contribute to regional revitalization by achieving a net population increase of 250.
We welcome proposals from interested businesses that can contribute to building a vibrant, people-centered community in Setouchi City.
Project Name
Production of a Special Program to Promote Relocation to Setouchi City
Contract Period
From the date of contract signing to March 19, 2027 (Reiwa 9)
Proposal Ceiling Amount
3,300,000 JPY (including consumption and local consumption taxes)
Program Content
The program will feature talents who resonate with the target audience—parents in their 20s and 30s—and present authentic daily life and local attractions from the perspective of potential relocators. It will highlight the warmth of local residents, living infrastructure, child-rearing support, and natural environment, showcasing Setouchi City as a rich and fulfilling place to live.
Additionally, interviews with local residents and current migrants will convey real-life experiences and positive changes after relocation, creating a compelling narrative that inspires viewers to consider moving to Setouchi City.
Proposal Schedule
Announcement
Friday, June 12, 2025 (Reiwa 8)
Deadline for Questions
Wednesday, June 17, 2025, 12:00 PM
Responses to Questions
Friday, June 19, 2025
Deadline for Application Submission
Tuesday, June 23, 2025, 12:00 PM
Notification of Eligibility Review Results
Friday, June 26, 2025
Deadline for Submission of Proposals
Monday, July 6, 2025, 12:00 PM
Document Review (if number of applicants is excessive)
Thursday, July 9, 2025
Notification of Document Review Results
Around Friday, July 10, 2025
Presentation and Hearing Evaluation
Friday, July 17, 2025
Notification of Final Results
Around Friday, July 24, 2025
Pre-Contract Meeting
One day between Monday, July 27 and Thursday, July 30, 2025
Contract Signing
Monday, August 1, 2025
Commencement of Work
On the date of contract signing
Q&A
Questions regarding this proposal will be accepted until Wednesday, June 17, 2025.
Responses will be posted on the city’s official website by Friday, June 19, 2025.
※ Please submit your questions using the Q&A form (Form 6) included in the guidelines to the Promotion Strategy Section.
For more details, click here
Official Website of Setouchi City, Okayama Prefecture
Contact Information
Promotion Strategy Section, Growth Strategy Department, Setouchi City Hall, Okayama Prefecture
Phone: 0869-24-7375
Email: [email protected]
FACT BOX
- Source: PR TIMES
- Category: キャンペーン