Setouchi City, Okayama Prefecture Signs Comprehensive Partnership with Uber Eats Japan – First in Western Japan

Setouchi City, Okayama Prefecture, has signed a 'Comprehensive Partnership Agreement' with Uber Eats Japan LLC, aiming to promote regional revitalization.

This is the first time Uber Eats Japan LLC has entered into a comprehensive partnership with a local government in Western Japan.

The city will continue to strengthen public-private collaboration to build a sustainable and attractive Setouchi City.

Scene from the partnership signing ceremony

Background of the Partnership

Through this agreement, the city aims to establish a delivery infrastructure for local restaurants and retail stores, improving operational efficiency and increasing sales. This initiative also seeks to attract new restaurants to the area and accelerate new store openings, creating a positive cycle.

As these efforts take root, residents will enjoy a wider variety of dining options and be able to easily access diverse restaurant cuisines from the comfort of their homes.

Additionally, delivery operations will create flexible, side-job employment opportunities, allowing people to work at times that suit their lifestyles. This is expected to contribute to increased household income for residents.

The city will continue advancing its vision of building a vibrant community where people gather and incomes rise.

Overview of the Agreement

【Date of Agreement】 June 17, Reiwa 8 (2026)

【Agreement Contents】 - Matters related to regional revitalization - Matters related to safety and security in local communities - Other matters concerning information exchange and utilization of advanced technologies

Inquiries Regarding This Agreement

Setouchi City Hall, Department of Regional Revitalization Promotion, Growth Strategy Division

Phone: 0869-22-1031

Email: [email protected]

About Setouchi City, Okayama Prefecture

Setouchi City is located in the southeastern part of Okayama Prefecture, adjacent to Okayama City, with a population of approximately 35,000. It enjoys excellent transportation access, being just 21 minutes by JR Akō Line from Okayama Station. To the south, the calm Seto Inland Sea stretches out, featuring beautiful island scenery and the scenic area of Ushimado, known as the 'Aegean Sea of Japan.' The city thrives on agriculture, fisheries, and tourism, leveraging its mild climate, and actively works on solving regional challenges and creating new value through public-private co-creation.

Official Website of Setouchi City, Okayama Prefecture

Okayama Prefecture Setouchi City Official Website