NPO Hito-Connect Hyogo Launches Dedicated Website for 'Shiretto Yuko-san,' a Character Visualizing 'Invisible Labor'

Life Assist Pro, operated by the non-profit organization Hito-Connect Hyogo, has launched 'yukosan.com,' a dedicated website for its original character, 'Shiretto Yuko-san,' created to visualize the 'invisible burden' of care work in housework and childcare.

The project has already built a track record, including adoption by four municipalities and an appearance on KBS Kyoto Radio. This new website establishes a formal hub for information dissemination and collaboration with local governments, companies, and individuals nationwide.

Background of the Website Launch Previously, inquiries regarding 'Shiretto Yuko-san' were handled through the official Hito-Connect Hyogo website. However, as the sources of inquiries diversified to include local governments, corporations, media, and the general public, the need for a centralized information hub for the character became apparent.

The dedicated site, yukosan.com, consolidates all information related to 'Shiretto Yuko-san,' including the character's world, product details, use cases, team member introductions, and integration with Instagram.

What yukosan.com Offers For Municipal and Corporate Representatives: ・Consideration of workshops and training programs using the Karuta cards. ・Review of case studies for gender equality, DE&I, and employee wellness initiatives. ・Inquiries about sponsorships, tie-ups, and collaborations.

For the General Public and Gift Shoppers: ・Access to the e-commerce site for Karuta cards (¥3,982, tax incl.). ・Access to the LINE Store for LINE stickers. ・Latest updates via Instagram (@shirettoyukosan).

Project Milestones Jan 2026: Featured in Kobe Shimbun NEXT (Sanda edition). Apr 2026: Announced nationwide expansion via PR TIMES. May 2026: Announced the start of Karuta card sales in collaboration with Oishi Tengudo of Kyoto. May 2026: Appeared on KBS Kyoto Radio's 'Shohukutei Kohei no Hokka Hoka Radio.' May 2026: Launched the dedicated website 'yukosan.com.' Municipal Adoptions: Sanda City, Aioi City, Ayabe City, Ashiya City.

Comment from Representative Director Yasuhiro Ebisu 'We wanted to create a place where we could properly reach those who need Yuko-san. With this dedicated site, we've taken another step toward a society where people can notice and change with a smile. We welcome consultations for collaboration with municipalities and companies.'

Product Overview Karuta Card Game 'Everyone Notices: Housework, Childcare, and Consideration - Shiretto Yuko-san' ・Contents: 46 picture cards, 46 reading cards, 1 instruction sheet. ・Package size: 18 x 12.6 x 2.6 cm. ・Price: ¥3,982 (tax included). ・Where to Buy: Official E-commerce Site (https://lifeassistpro.stores.jp/). ・Manufacturer: Oishi Tengudo Co., Ltd. (founded in 1800, Kyoto).

LINE Stickers 'Shiretto Yuko-san's Stickers for Husbands Vol. 1' ・Where to Buy: LINE Store.

Organization Overview Name: NPO Hito-Connect Hyogo / Life Assist Pro Location: 1452-1 Teradaike, Myodani-cho, Tarumi-ku, Kobe, Hyogo Representative: Yasuhiro Ebisu, Representative Director Established: February 27, 2013 Business: Work-life balance support, workshops/training for municipalities, 'Shiretto Yuko-san' content development.

Inquiries NPO Hito-Connect Hyogo / Life Assist Pro PR Contact: Kazumi Noma Inquiry Form: https://lifeassistpro.jp/inquiry/