Towards a Sustainable Future Starting with Beauty. Experience-Based Program "Beaufa-LAB" to Turn Cosmetic Waste into a Personal Concern, First Held at GEOC!

NPO Beaufa (Location: Shinagawa-ku, Tokyo; Representative Director: Shuji Tonoki) will hold its first experience-based program, "Beaufa-Lab," which considers the environment, society, and the future through the lens of beauty, at GEOC (Global Environment Centre Partnership Plaza) on August 1, 2026.

In recent years, cosmetic waste that is discarded without being fully used, and "cosmetic loss" for which proper disposal methods are not well known, have become social issues. On the other hand, beauty is a familiar presence for many people and can serve as an opportunity to think about environmental issues as a personal concern.

"Beaufa-Lab" is a participatory program where participants learn about cosmetic waste, resource circulation, diversity, and self-expression through dialogue and experiences, rather than ending beauty with "consumption." Through upcycling experiences and participant interaction, it provides a space for each individual to consider actions for the future.

[A Sustainable Future Starting with Beauty]

Instead of ending beauty with "consumption," why not think about the connections with the environment, society, and yourself? Unused cosmetics left behind. Samples that have accumulated before you know it. Have you ever thought, "How should I dispose of this?"

At Beaufa Lab,

We view beauty not merely as consumption, but as an entry point to thinking about the environment, society, and the future.

In this workshop,

・The current state of cosmetic waste

・Beauty and SDGs

・Sustainable beauty habits

・The future of beauty and lifestyle

While learning about these topics,

We will actually reflect on our own cosmetics and lifestyles,

And think together about actions we can take starting tomorrow.

Furthermore, Ms. Kaori Ishida, a leading expert in cosmetic culture research, will deliver a message considering connections with the environment, society, and oneself through beauty.

"Why do people wear makeup?" "How is beauty connected to our lives and society?"

This is a special lecture to start learning at Beaufa Lab, offering a new perspective on beauty.

Instead of learning about environmental issues in a difficult way, let's find "what I can do" while reflecting on our own makeup pouches and lifestyles!

Those who like beauty,

Those interested in SDGs,

Students,

And those aiming for the beauty industry are all welcome.

"Changing the future through beauty"

Wouldn't you like to experience the first step together?

[Click here to participate]

https://beaufa-lab-sustainable.peatix.com/view

Program

1 Opening Message

(Special message from Ms. Kaori Ishida, Cosmetic Culture Researcher, Philosopher, and Professor Emeritus at Komazawa Women's University)

With the theme "Why do people wear makeup?", a special message will be delivered to consider how beauty is connected to ourselves, society, and the future.

2 Do You Know About Cosmetic Waste?

・The current state of cosmetic waste in Japan ・Issues faced by unused cosmetics ・The connection between cosmetics and the environment ・Introduction to the activities of NPO Beaufa

3 Thinking About Sustainable Beauty from Your Pouch

Looking at the cosmetics you normally use,

・When did you stop using it? ・How do you dispose of it? ・Was it really necessary? ・Can it be shared with someone?

We will re-examine our relationship with beauty.

4 Upcycling Experience

Experience upcycling, where new value is created by utilizing cosmetics that are no longer used.

Learn ideas for cherishing resources while enjoying beauty.

5 Dialogue Session: Discussing Beauty and the Future

Participants will share their feelings and insights with each other, thinking together about "the future of beauty" and "what we can do."

6 Declaration of Tomorrow's Actions

Participants will write one action they wish to continue on an action declaration card: "Starting tomorrow / next week / in one month..."

This is an opportunity to turn today's learning from "knowing" into "acting."

What to Bring (Optional)

・Your usual makeup pouch and cosmetics

・Unused cosmetics sleeping in your home

This is not a place to learn correct answers, but a time to encounter each other's values and discover new perspectives.

Recommended for: ✔ Those who like beauty and cosmetics ✔ Those who sometimes cannot use up cosmetics completely ✔ Those interested in environmental and ethical living ✔ Those who want to enjoy new values and connections with people ✔ Those who want to think about the future and society through beauty

*Anyone can participate. No specialized knowledge of beauty or the environment is required.

Beauty not only makes people beautiful but also has the power to connect people, communities, and the future.

Experience new connections with the environment and society through beauty.

Wouldn't you like to take a new step together, starting with beauty?

We look forward to your participation.

[Click here to participate]

https://beaufa-lab-sustainable.peatix.com/view

Information on the "Petit Cosmetic Donation Corner" On the day of the event, a "Petit Cosmetic Donation Corner" will be set up at the venue.

If you have any unused cosmetics or sample products lying around at home, please bring them.

The collected cosmetics will be delivered through NPO Beaufa to those who have fewer opportunities to obtain cosmetics due to economic reasons, or to support organizations, connecting them to new smiles.

"Usable items to someone who needs them."

Please feel free to participate as a small step to connect what you learned at the event to action on the spot.

*Unused items (unopened or hygienically provided) are eligible.

[Special Guest (Video Appearance)]

Kaori Ishida

Professor Emeritus at Komazawa Women's University / Director of the General Incorporated Association for Cosmic Beauty Organization

A researcher of cosmetic culture and a philosopher. After researching cosmetic culture and building philosophy at Shiseido's Beauty Science Laboratory, she taught at Komazawa Women's University. She conducts philosophical research on cosmetics using Husserl's phenomenology. In recent years, she has been developing philosophy that examines Homo sapiens' perception from the perspective of AI and machines as "Homo Machinarius" (transhuman). She has also begun establishing the theoretical foundation and grand design for "Cosmic Beauty." She has published numerous books, including "The History of Humans Who Cannot Live Without Makeup" (2000, Kodansha Gendai Shinsho), contributed to TV and women's magazines, and given lectures at seminars and events.

[Instructor Profile]

Akiko Tomita

Director and Business General Manager of NPO Beaufa

Graduated from Yokohama National University. At a cosmetic OEM manufacturer, she was involved in the research and development, manufacturing, and distribution of skincare, makeup, and hair care products, gaining extensive knowledge and experience of how cosmetics reach consumers.

Subsequently, driven by the desire to "be directly involved in the lives of cosmetic users, not just make cosmetics," she obtained a beautician's license and became a hair and makeup artist. She worked for over 10 years in various fields such as bridal, advertising, and events, contributing to self-expression and self-esteem improvement through beauty.

She also utilizes her long-cultivated beauty knowledge and skills in corporate training and education at beauty vocational schools.

Through her experiences as both a cosmetic manufacturer and a hair and makeup artist, she has realized that while beauty has a great power to make people positive, social issues such as cosmetic waste and beauty disparities also exist.

Currently, as the Director and Business General Manager of NPO Beaufa, she is working towards "creating a circular society through beauty" through initiatives such as cosmetic donation, beauty education, and awareness-raising about reducing cosmetic waste.

"Beauty is not just about external appearance; it has the power to connect people, communities, and society."

Based on this belief, she is disseminating new forms of social contribution that use beauty as an entry point.