Toy Donation Service 'Omo-Charity' Surpasses 100 Registered Organizations Just 3 Months After Launch

NPO Kodomo Shien Center (1-29-9 Matsugao, Funabashi City, Chiba Prefecture, Yellow Box 101; Director: Yoshishu Machino; established July 1, 2021) has partnered with Treasure, a specialist buyer of toys and figures, to operate the charity service 'Omo-Charity' (https://omo-charity.com/). The organization is pleased to announce that as of June 30, 2026—approximately three months after its launch in April 2026—the number of formally registered organizations has surpassed 100.

Omo-Charity is a service that enables support for NPOs and nonprofit groups through unused toys, figures, model kits, games, and hobby items lying idle in households. Users select a cause they wish to support and send their unwanted toys and hobby goods to Omo-Charity. The received items are appraised by Treasure, a specialist buyer, and the appraisal amount is delivered as support funding to the designated organization.

A key feature is that individuals who may feel hesitant about monetary donations can still participate in social contribution by repurposing items they no longer use.

Background of Service Launch

Toys, figures, model kits, mini cars, train models, games, and character goods often hold sentimental value. However, people may need to part with them due to moving, cleaning, estate clearing, or collection downsizing.

Meanwhile, NPOs, local community groups, children’s support organizations, welfare groups, and educational and cultural activity groups often face challenges in securing operational funds and building connections with supporters.

Omo-Charity was created to bridge these two challenges.

Rather than simply disposing of unwanted toys, the service channels their appraisal value into social contribution. For donors, this offers a way to give meaningful purpose to cherished items. For participating organizations, it becomes a new channel for receiving support.

Surpassing 100 Registered Organizations

Since the service launched in April 2026, registrations have expanded across various fields including children’s support, welfare, education, cultural activities, local community initiatives, and international aid. As of June 30, 2026, the number of formally registered organizations has exceeded 100.

Each registered organization receives a dedicated introduction page, enabling supporters to select and apply donations. There are no fees for organizations to register or be listed.

For supporters, the ability to choose which organization to support means they can decide exactly where their cherished toys will make an impact—a key distinguishing feature.

Key Features of Omo-Charity

- Convert appraisal value of toys and hobby goods into support funding

Items accepted include figures, die-cast models, model kits, train models, soft vinyl figures, mini cars, game consoles, game software, character goods, dolls, models, and various hobby items.

- Donate to your chosen organization

Users can select from registered NPOs and support groups and apply to donate.

- Organizations can register at no cost

Each registered organization receives a dedicated page, clearly presented to supporters. Registration and listing are completely free.

- Support for cleaning, estate clearing, and large-scale disposal

The service also accepts consultations when large quantities of toys and hobby goods arise from household cleaning, collection downsizing, or estate clearing.

- A new form of social contribution beyond cash donations

Even for those who find cash donations slightly challenging, the service allows easy participation in support activities by utilizing unwanted toys and hobby items.

How to Use

1. Choose the organization you wish to support

Select your preferred organization via the Omo-Charity official website.

2. Send your unused toys and hobby goods

Pack figures, model kits, games, mini cars, train models, and similar items into a cardboard box and send them.

3. Treasure, the specialist buyer, appraises the items

The received items are appraised by 'Treasure,' a specialist buyer of toys and hobby goods.

4. The appraisal amount is delivered as support funding

The appraised amount is delivered as support funding to the organization selected by the user.

Call for New Organization Registrations

Omo-Charity continues to welcome new organization registrations.

NPOs, general incorporated associations, voluntary groups, local community groups, children’s support organizations, welfare groups, and educational and cultural activity groups—all organizations seeking new funding sources or supporter engagement opportunities—are encouraged to join.

Registered organizations can benefit from a dedicated page and donation reception setup at no cost.

Comment from the Omo-Charity Operations Office

Omo-Charity was launched as a system to transform 'toys too precious to throw away' into support for others.

Toys and hobby goods carry their owners’ memories and cherished time. By appraising these items appropriately and connecting them to the activities of NPOs and support groups, we aim to create a meaningful cycle that benefits donors, organizations, and society alike.

Reaching over 100 registered organizations in such a short time since launch is a significant step toward realizing the potential of object-based support. Moving forward, we will continue expanding this system so more people can easily participate in social contribution.

Service Overview

- Service Name: Omo-Charity - Launch Date: April 2026 - Operation: NPO Kodomo Shien Center and Treasure (joint operation) - Description: A charity service that delivers the appraisal value of donated toys, figures, and hobby goods as support funding to a user-designated registered organization - Eligible Items: Figures, die-cast models, model kits, train models, soft vinyl figures, mini cars, game consoles, game software, character goods, dolls, models, and hobby goods - Official Website: https://omo-charity.com/

About the Operating Organizations

### NPO Kodomo Shien Center

NPO Kodomo Shien Center (1-29-9 Matsugao, Funabashi City, Chiba Prefecture, Yellow Box 101; Director: Yoshishu Machino; established July 1, 2021) is an NPO that supports children through donations of toys to child welfare facilities, children’s cafeterias, and overseas initiatives (e.g., Southeast Asia). In Omo-Charity, it serves as the administrative office responsible for channeling appraisal proceeds from donated toys to NPOs.

### Treasure (Specialist Buyer)

Treasure is a specialist buyer of toys, figures, and hobby goods. In Omo-Charity, it handles the appraisal and purchase of donated items.

Contact for Inquiries

Omo-Charity Operations Office, NPO Kodomo Shien Center

- Email: [email protected] - Official Website: https://omo-charity.com/