Starting late May 2026, Oji Nepia Co., Ltd. will conduct a 'Nepia Hana Celeb' collaboration project with Kadokawa Bunko. At participating bookstores nationwide, three titles—'Closed Note' by Shusuke Shizukui, and 'Natsumi no Hotaru' and 'Emiri no Chiisana Bocho' by Akio Morisawa—will be available with limited-edition 'Hana Celeb' design covers. Additionally, a campaign will be held where customers who purchase these eligible books will receive a pack of 'Nepia Hana Celeb' pocket tissues.
'Nepia Hana Celeb Tissue' is a moisturizing tissue characterized by its moist and soft texture, featuring a unique triple-moisturizing formula and plant-derived squalane. The three titles selected for this collaboration are works that gently soothe the reader's heart and leave a warm impression. This collaboration was realized by aligning the stories—which carefully depict feelings of cherishing loved ones, the preciousness of everyday life, and the warmth of human connections—with the soft and gentle world view of the 'Hana Celeb' brand.
<Cover Combinations> - 'Closed Note' (Shusuke Shizukui) x Netherland Dwarf rabbit - 'Natsumi no Hotaru' (Akio Morisawa) x Ezo flying squirrel - 'Emiri no Chiisana Bocho' (Akio Morisawa) x Panda
Customers who purchase one of the eligible books will receive one pack of 'Nepia Hana Celeb' pocket tissues at the store. The gentle texture of 'Hana Celeb' will be there for you when you find yourself shedding tears while reading or when you are lingering in the warmth after finishing a story.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン