Machida City, which serves as a host town for South Africa, has been promoting international understanding by deepening exchanges with the country on various occasions and introducing its culture and lifestyle to citizens.

Furthermore, every year on "Nelson Mandela International Day" on July 18th, social service activities are carried out in cooperation with the South African Embassy and others. Through these initiatives, the spirit of social contribution and coexistence, which are Mandela's ideals, are conveyed to citizens.

In fiscal year 2026, cleanup activities around Machida Station will be held on International Day with citizen participation. In addition, to promote awareness and understanding in advance of the day, panel exhibitions and other events will be held at the City Hall to deepen understanding of South African culture and Mandela's ideals.

*Host Town: A local government that aims to foster human, economic, and cultural exchanges with three countries/regions through the Tokyo 2020 Olympic and Paralympic Games, from the perspective of promoting a sporting nation, globalization, regional revitalization, and tourism promotion.

*Nelson Mandela International Day: An international day established by the United Nations to honor the achievements of former South African President Nelson Mandela. In tribute to his 67 years of dedication to the struggle for human rights and social justice, it calls for 67 minutes of social service on his birthday, July 18th.

Social Service Activities on "Nelson Mandela International Day"

Date and Time: Saturday, July 18, 2026, 8:15 AM - 10:00 AM

Location: City Hall to Machida Station area

Content: Road cleaning activities between City Hall and Machida Station

*In case of rain, a decision on whether to proceed will be made at 1:00 PM the day before.

Awareness and Understanding Promotion Initiatives at City Hall

PR at the City Hall Event Studio

・Event Name: Machida City is a Host Town for South Africa and Indonesia!

July 18th is Nelson Mandela International Day ~Your 67-Minute Declaration~

・Date and Time: Monday, July 13, 2026 to Friday, July 17, 2026

Daily from 8:30 AM to 5:05 PM (until 3:00 PM on the last day)

・Location: City Hall 1st Floor Event Studio

・Content: ○ Introduction to exchanges with both countries and host town initiatives in Machida City

○ Introduction to "Nelson Mandela International Day" and exhibition of declaration photos

City Hall Illumination

・Date and Time: Wednesday, July 15, 2026, Friday, July 17, 2026

Both days from 7:00 PM to 9:00 PM (scheduled)

・Location: City Hall

・Content: City Hall illuminated in rainbow colors, inspired by South Africa, the "Rainbow Nation."

Display of Banners within City Hall

・Date and Time: Monday, July 13, 2026 to Friday, July 17, 2026

・Location: City Hall 2nd Floor

・Content: Display of banners for "Host Town" and "Nelson Mandela International Day."

Collaboration with City Hall Tenants

【In-Store PR】

・Date and Time: Monday, July 13, 2026 to Friday, July 17, 2026

During business hours on all days

・Venue: City Hall 1st Floor KEY’s CAFE and Ministop

・Content: PR for South African products (rooibos tea, etc.) at the 1st-floor Ministop, and display of Nelson Mandela International Day awareness pop-ups in the eat-in corners of both stores.

【Collaboration and PR with Cafeteria】

・Date and Time: Wednesday, July 15, 2026

・Venue: City Hall 2nd Floor Cafeteria (Kitchen Pachipachi)

・Content: Serving of South African cuisine

Machida City Logo Mark "Iikoto Fukura-machi da"

Machida City HP

https://www.city.machida.tokyo.jp/

Machida Koho Official (X)

https://twitter.com/machida_cp

Machida Child-Rearing Site

https://kosodate-machida.tokyo.jp/index.html

Machida City Promotion (Official Machida City) @machida_cp

Instagram https://www.instagram.com/machida_cp/

City Promotion Site https://keeponloving-machida.com/

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: KEY’sCAFE