Establishing Shacho Radio Inc.: Converting the "Executive Voice" into Brand Assets for Recruitment, Sales, and Organizational Growth

Shacho Radio Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Daisuke Yanagisawa) announced its establishment on April 24, 2026. The company's primary business, "Shacho Radio," provides branding, recruitment, and customer acquisition support specifically through executive podcasts.

The service aims to address structural challenges such as recruitment mismatches, poor internal culture alignment, and difficulties in building customer trust. By converting the "passion of the executive"—which is often lost in text or video—into digital brand assets via Podcasts, the company offers a one-stop production and management solution for leaders.

### Background: The "Silence" of the Executive Many Japanese companies face a common root problem: the vision and thoughts of the CEO do not sufficiently reach employees, job seekers, or customers. This leads to issues like early turnover due to cultural misalignment, stagnant corporate philosophies, and a loss of competitive edge in sales. Shacho Radio views this "distribution shortage of executive passion" as a structural weakness and identifies podcasts as the optimal solution.

### Why Podcasts Now: The Dawn of a New Era The global podcast audience is expected to exceed 700 million by 2028. While the Japanese market is growing rapidly, corporate-run accounts remain rare, mirroring the early days of social media 15 years ago.

**Data-Driven Advantages:** - **Completion Rate:** 80% for Podcasts vs. 35% for YouTube. - **Consumer Action:** 65.1% of Japanese listeners search for mentioned info; 55.3% lead to purchases or visits. - **Passive Listening:** Audio reaches audiences during commutes or chores, occupying time slots that video cannot access.

### Value of the Human Voice in the AI Age As Generative AI dominates content creation, listeners increasingly value authentic "life stories" and "real management insights" that AI cannot replicate. Shacho Radio believes a CEO's authentic voice will become the most inimitable source of competitive advantage in corporate branding.

### Service Overview: Planning to Distribution "Shacho Radio" manages the entire process. Executives only need to participate in 1–2 recording sessions per month. 1. **Planning & Production:** Concept design, theme selection, and branding assets. 2. **Technical & Editing:** Professional audio cleanup and distribution to all major platforms. 3. **PR & Growth:** Leveraging high-reach social media accounts and guest spots on established programs.

### Founders & Traction The company was co-founded by Daisuke Yanagisawa, a marketing and new business expert, and Yoshio Yasuda, a pioneer in Japanese business podcasting. Several growth-stage companies across various sectors, including IT, legal, and consulting, have already launched programs under this framework.