Hakone Pax Yoshino, a hot spring inn operated by Kanagawa Pax Co., Ltd. (Head Office: Hakone Town, Ashigarashimo District, Kanagawa Prefecture; President: Yoshibumi Nishijima), will launch a summer-limited "Cool Shampoo Gift & Fishing Game for Children" campaign from Friday, July 3rd to Monday, August 31st.

This campaign was planned to allow guests to enjoy a comfortable hot spring trip amidst recent record-breaking heatwaves.

During the campaign period, guests using our facilities will receive a free gift of single-use portions (one use each) of "Cool Shampoo" and "Cool Conditioner," born from the "cool culture" originating in Yamagata Prefecture.

Additionally, we will offer a "Fishing Game" for children where they can win prizes such as traditional Japanese snacks.

Hakone Pax Yoshino Official Website: https://www.pax-yoshino.com/

"Cool Shampoo" and "Cool Conditioner" to create a cool summer sensation, and wind chimes (image) embodying the traditional crafts of Odawara and Hakone.

<Background of the Campaign>

In recent years, due to the impact of nationwide heatwaves, even in Hakone, which has been popular as a summer resort, an increasing number of guests have begun to perceive "Hakone in summer as being hot." Therefore, we have been internally discussing ways to provide a "new cool experience" that allows guests to enjoy the summer in Hakone more comfortably and enjoyably, even during the heat.

Amidst these discussions about "campaigns to make summer in Hakone more comfortable and enjoyable," a proposal for "Cool Shampoo," originating from Yamagata Prefecture, was made by an employee. We believe that the cool and refreshing sensation of cool shampoo can offer guests a new cool experience in Hakone during the summer, leading to the implementation of this campaign.

Furthermore, the employee who made the proposal has relatives with ties to Yamagata Prefecture, which has blessed us with a connection to the region and led to the realization of this campaign.

In addition, we are also offering a fishing game for children.

What you'll catch, such as traditional Japanese snacks and single-use portions of cool shampoo, is a surprise.

A fishing game corner for children is available. What you'll catch is a surprise ♪

"Cool Shampoo" (image), a summer tradition originating in Yamagata

"Cool Shampoo," a summer tradition of Yamagata's "cool culture"

"Cool Shampoo," born from the barber industry in Yamagata Prefecture, was devised by hairdressers in Yamagata about 20 years ago with the desire to help people spend hot summers more comfortably.

This new style, which involves chilling the shampoo in a refrigerator or with ice before use, became a topic of conversation and is now cherished as one of Yamagata's representative summer traditions.

The cool shampoo and cool conditioner being offered as gifts this time are limited summer items formulated with "Gassan Natural Water," selected as one of Japan's Top 100 Famous Waters, and "Cherry Extract" from Yamagata Prefecture.

By chilling and using them in a refrigerator or with ice, you can enjoy a pleasant cool sensation during the summer.

A special summer hospitality that evokes a sense of coolness. *Image is for illustrative purposes.

This summer, please spend a refreshing summer time at Hakone Pax Yoshino.

| About Hakone Pax Yoshino

Established in 1951, this hot spring inn has 76 rooms and a capacity of 282 guests.

Located in a tranquil setting away from the hustle and bustle of the city, overlooking the mountain stream, Sukumogawa River, and Mt. Yuzaka.

The hot spring water, drawn from three sources including Yumoto No. 1 Spring, is characterized by its gentle and smooth feel on the skin and is also known as a "beauty skin hot spring."

In addition to the large public baths and private rental baths, hot spring water is also available in guest rooms. On the top floor, there are three private open-air baths (for a fee) with different atmospheres, allowing guests to enjoy a relaxing soak in a private space.

Our dining is also highly acclaimed, with kaiseki meals featuring seasonal mountain and sea delicacies for dinner.

The kettle-cooked rice, prepared right before your eyes using Gotemba Koshihikari rice, is also popular.

Breakfast is a Japanese and Western buffet served in the dining hall with an open kitchen.

*Some guest rooms do not have a bathroom or shower.

*For group stays, the menu may be partially changed.

| Hakone Pax Yoshino

- Location: 139-5 Yumotochaya, Hakone Town, Ashigarashimo District, Kanagawa Prefecture, 250-0312

- Rates: Starting from \18,000 (per person, per night, including dinner and breakfast, tax included, excluding bath tax, based on 2 adults sharing a room)

- HP: Hakone Pax Yoshino Official Website (https://www.pax-yoshino.com/)

Lobby & Library Hot Spring Indoor Bath Japanese-style Room by the River Large Public Bath "Katsura" Indoor Bath Exterior of Our Inn

<Inquiries from the Press>

Hakone Pax Yoshino PR Representative: Nishijima E-mail: [email protected]

<Customer Inquiries>

TEL: 0460-85-8111 E-mail: [email protected]

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン