Fukushima Prefecture Hosts Fair Featuring 'Fukuwarai' Rice and 'Fukushima Beef Fukukasuhana'

The 'Fukushima Destination Campaign' began on April 1st.

To allow visitors from both inside and outside the prefecture to enjoy 'Fukuwarai' rice and 'Fukushima Beef Fukukasuhana', we are holding a tie-up fair where local restaurants and hotels will provide special menus!

Fair Overview

(1) Content: Restaurants and hotels within the prefecture will serve special menus using 'Fukuwarai' and 'Fukushima Beef Fukukasuhana'.

(2) Period: Two weeks from Monday, June 15 to Tuesday, June 30, 2026. *Please note that these ingredients may only be part of certain menu items. Availability may also be subject to store circumstances even during the fair period.

(3) Participating Stores: 'Fukuwarai': 32 restaurants, inns, and hotels in total. 'Fukushima Beef Fukukasuhana': 21 restaurants, inns, and hotels in total. *Details on participating stores can be checked below.

About the Survey Project We will conduct a survey at participating restaurants. If you show the survey completion screen on your smartphone to the staff at the restaurant or hotel, you will receive a free can of 'Momo no Megumi' (100% Fukushima peach juice)! *Quantities are limited, and the offer will end when supplies run out.