Product Overview A special set featuring Daiichi Soap Co., Ltd.'s (Headquarters: Itakura, Gunma Prefecture; Representative: Tetsuya Kamiya) anti-aging body soap, 'Purefeel,' will be available at Matsumotokiyoshi Group and Cocokara Fine Group stores (excluding some locations) nationwide starting mid-May 2026.

Development Story The project was born from a realization within the company's development team. An e-commerce staff member was inspired by a female colleague’s philosophy: 'I created what I truly wanted for myself.' Embracing this, the team focused on market research and concept development specifically for women over 40 who prioritize the 'usage experience.' The product is designed to support busy middle-aged generations juggling work, childcare, and beauty.

Key Features - **Soap x Beauty Ingredients**: A unique formulation combining the cleansing benefits of soap with moisturizing agents essential for adult skin. - **High Moisture Retention**: Formulated with high-performance moisturizing agent 'Lipidure®,' which offers twice the hydration power of hyaluronic acid. - **Firmness and Radiance**: Contains five beauty ingredients: glutathione, arbutin, Vitamin C derivatives, Vitamin E derivatives, and Yuzu ceramide. - **Relaxation Experience**: Available in two fragrances: 'Green & Verbena' and 'Feminine & Savon.'

Lineup - Purefeel Body Soap Green & Verbena (Bottle: 480ml / Refill: 600ml) - Purefeel Body Soap Feminine & Savon (Bottle: 480ml / Refill: 600ml)

Prices are open-market.

FACT BOX

  • Source: PR TIMES
  • Category: New Product