Huge Success: Unprecedented Lines at NU Teahouse! What's Next?

Since its opening on May 19 at NU Teahouse Plus in Umeda, Osaka, the lifestyle shop 'Casual Rice'—a fresh take on rice dining—has been drawing daily long queues right from day one.

To further enhance the experience, the shop is launching two new attractions: a limited-time café menu starting at 15:00, the 'Momocha Fromage' shaved ice, perfect for the upcoming season, and the 'Rice Companion Gachapon,' a playful addition to the evening dining experience.

The line remains long even on weekdays. Thanks to growing awareness of 'Honmachi Kome to Mitsu' and strong social media buzz, the shop has been fully booked every day since opening, with some customers waiting up to three hours...

The 'Onigiri Wagon Service,' where rice balls are hand-pressed in front of guests, has gone viral on social media, creating long lines every day.

'Casual Rice' is a restaurant where you can enjoy delicious, carefully selected Yamagata prefecture rice in a modern, casual style unlike anything before.

Its handcrafted menu items and refined interior design resonate with trend-sensitive young people and discerning business professionals in Umeda, making it a major talking point as the 'unprecedented queue at the NU Teahouse area' since opening.

The onigiri wagon service during lunchtime has gained significant attention on social media, and the shop aims to cover all time slots with innovative offerings.

Lunchtime sees waits of up to three hours, attracting people of all ages.

The on-the-spot onigiri-making style has created a huge sensation on social media!

[Daytime Attraction] A Cool, Handcrafted Shaved Ice Experience by Rice Experts

The new daytime attraction is a special shaved ice dessert, the 'Momocha Fromage,' launching on June 26 during café hours (15:00–17:00).

More than just a dessert, this visually stunning dish is packed with the shop’s unique essence. It’s a new sensory treat designed to refresh your senses during shopping breaks or in preparation for the full summer season.

A fusion dish combining Japanese peach, Japanese black tea, and cheese.

[Evening Attraction] A Playful 'Dinner-Time Gachapon' That Captivates Adults

Meanwhile, starting at 17:00 during dinner hours, a 'Gachapon' machine will suddenly appear in the store.

This interactive feature allows guests to try their luck while enjoying their meal or drinks, offering an experiential content that appeals to adults’ sense of play. Inside the capsules are special coupons for next visits and unique items available only here. By adding an element of 'excitement' to delicious meals, it further enhances the dinner experience.

A unique feature fitting for a subculture neighborhood.

Comment from Representative Yasui

'We opened 'Casual Rice' with the hope that people would incorporate rice into their daily lives in a more casual and enjoyable way. We are thrilled by the overwhelming response exceeding our expectations.

The new 'shaved ice' and 'gachapon' are the next step toward creating an 'experiential space' where guests can discover something new every time they visit—going beyond just being a place to eat delicious rice. We invite everyone to come experience our refreshed daytime and evening offerings!

We aim to become a long-loved shop, just like 'Honmachi Kome to Mitsu.'

Store Overview

Store Name: Casual Rice

Location: 3F NU Teahouse Plus, 8-26 Chayamachi, Kita-ku, Osaka

Business Hours: 11:00–22:30

Lunch Time: 11:00–15:00

Café Time (Shaved Ice): 15:00–17:00

Dinner Time (Gachapon): 17:00–22:00

Official Instagram: https://www.instagram.com/haveariceday0624/

Press Inquiries: [email protected]

Or 090-5162-3124