Kao's Premium Fabric Softener 'IROKA' Collaborates with 'Nijisanji'! Special YouTube Live Stream on July 16 at 8 PM

Kao Corporation's premium fabric softener brand 'IROKA' has launched a campaign featuring four members from 'Nijisanji,' a VTuber group operated by ANYCOLOR Corporation: 'Ibrahim,' 'Kaiboshi,' 'Hagase Fuyuyuki,' and 'Fren E. Rustario.'

The web CM titled 'Surprise from IROKA' begins distribution today. On Thursday, July 16, 2026, at 8:00 PM, a special YouTube live stream featuring all four members will be held to announce detailed campaign information.

YouTube Special Live Stream

The special live stream will be broadcast on July 16, 2026, at 8:00 PM via the 'Ibrahim [Nijisanji]' YouTube channel. The four members—'Ibrahim,' 'Kaiboshi,' 'Hagase Fuyuyuki,' and 'Fren E. Rustario'—will appear.

Further campaign details will be announced during this live stream. Viewers are encouraged to tune in.

Broadcast Date and Time: July 16, 2026 (Thu) 8:00 PM –

Broadcast Channel: Ibrahim [Nijisanji] (https://www.youtube.com/@Ibrahim)

Broadcast URL: https://youtube.com/live/3k3j_D-xjEE

Collaboration Web CM

A commemorative web CM has been produced for this collaboration. The first installment, 'Surprise from IROKA,' begins distribution today, July 9, 2026. The video blends each streamer's unique personality with IROKA's brand world.

'Surprise from IROKA'

Distribution Start Date: July 9, 2026 (Thu) –

Campaign

The campaign is scheduled to launch on July 16, 2026. Further details will be announced during the live stream.

Campaign Special Website: https://www.kao.co.jp/iroka/nijisanji-cpn/

IROKA Brand Overview

IROKA is a premium fragrance brand that subtly enhances your beauty with a refined, perfume-like scent that remains refreshingly transparent. The premium fabric softener features six luxurious scents, blending 'Pure Musk*1,' evoking the warmth of bare skin, with rich 'Premium Amber,' a staple in perfumery.

- Elegant, transparent 'Naked Lily Scent' - Crisp, unisex 'Handsome Leaf Scent' - Clean, fresh 'Pure Freesia Scent' - Pure and sophisticated 'Holy Jasmine Scent*3' - Elegant and refined 'Grasse Rose Scent*3' - Clean and gentle 'Cotton Musk Scent*3'

*1 Structurally identical to the main component of natural musk fragrance, l-Muscone

*2 Compared to Kao's other products

*3 Available only through select retailers

IROKA Brand Website: https://www.kao.co.jp/iroka/

Nijisanji Overview

Nijisanji is a VTuber and virtual live-streamer project hosting a diverse range of influencers. With around 150 members actively creating content on platforms like YouTube, the project aims to accelerate next-generation entertainment through events, merchandise, digital content, and music production.