Nishio City Launches Instagram Campaign for Hometown Tax with Local Tea Producer

Nishio City in Aichi Prefecture has launched a collaborative campaign on Instagram with local producer 'Ocha no Nagaya' to promote its hometown tax program. Participants can win 'Kira Tea Powdered Kabuse Tea' by following the official accounts and entering via an online form. This initiative is part of the 'Nishio City Hometown Tax 3.0' strategy, which utilizes unique social media characters to engage the public. The city's Instagram presence has grown to 15,000 followers, helping drive regional promotion. In FY2025, Nishio received over 3 billion yen in donations and currently offers more than 850 local items as return gifts.