Nishio City, Aichi Prefecture (Mayor: Ken Nakamura), is currently holding the "Nishio City Hometown Tax Official LINE Launch Celebration! Unagiya Tamuro (TEAM Co., Ltd.) Collaboration Campaign" on its official Instagram and X accounts.
In October 2024, Nishio City launched "Nishio City Hometown Tax 3.0," a strategic PR initiative using social media. The use of characters like "Ma-cho" and "Ebi-cho" has been successful, with the Instagram account growing to about 15,000 followers, the third-largest among Japanese municipalities. To gain more fans, the city launched its official LINE account, "Nishioshi Fan Club," and is hosting this commemorative campaign.
[Campaign Overview] Period: June 3, 2026 (Wed) 17:00 to July 21 (Tue) 09:00 Method: Follow the official Instagram or X, register on LINE, and apply via the URL provided. Prize: Two grilled "Mikawa Isshiki Rare Female Unagi (Enman)".
This is a participant-driven initiative; for every 1,000 new friends added to the LINE account, the number of winners increases by 10, up to a maximum of 100 winners.
Nishio City offers over 850 returns including Mikawa Isshiki Unagi and Nishio Matcha, receiving over 3.07 billion yen in donations in fiscal year 2025.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン