Suwa Shuzo Launches New Sake 'Okuninushi no Mikoto Sweet' Inspired by Tottori Mythology on June 10, Introduces 'Matchmaking Set'

Suwa Shuzo Co., Ltd. (Headquarters: Chizu-cho, Yazu-gun, Tottori Prefecture; Representative Director and CEO: Kenji Sugahara), founded in 1859, will launch a new product, 'Okuninushi no Mikoto Sweet,' starting Wednesday, June 10, 2026.

'Okuninushi no Mikoto Sweet' is a sake characterized by a gentle sweetness, featuring Okuninushi, a figure associated with Tottori mythology, as its motif. Emphasizing Tottori's nature, culture, and local storytelling, it was designed as a product that is easy to incorporate into daily dining and as a gift.

The company also offers 'Yakamihime Rose,' inspired by Yakamihime, and proposes a 'Matchmaking Set' by combining it with 'Okuninushi no Mikoto Sweet,' paying homage to the story of the two figures.

The background of 'Okuninushi no Mikoto Sweet' lies in the legend of the 'Hare of Inaba' and the story of the meeting between Okuninushi and Yakamihime. The product embodies the image of 'compassion' and 'kindness' of Okuninushi, who helped the injured white hare, expressing a gentle sweetness reminiscent of his warm personality.

This product aims for an approachable taste not only for those familiar with sake but also for beginners, and is recommended to be served chilled, as an aperitif, or as a dessert wine.

Product details are as follows: - Product Name: Okuninushi no Mikoto Sweet - Launch Date: Wednesday, June 10, 2026 - Seller: Suwa Shuzo Co., Ltd. - Volume: 375ml - Price: 1,980 yen (tax included) - Alcohol By Volume: 12% - Sales Locations: Brewery direct sales store 'Kajiya', official online shop, retail stores inside and outside the prefecture, restaurants, etc.

As a related product, they also sell 'Yakamihime Rose,' characterized by its brilliant color and sweet-and-sour taste.

Suwa Shuzo Co., Ltd. is the oldest sake brewery in Tottori, founded in 1859. With representative brands such as 'Suwaizumi', 'Otori', and 'Mantenboshi', the company has recently been communicating the appeal of local sake, allowing people to enjoy regional stories through products inspired by Tottori's mythology and nature.