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Hiroshi Abe Becomes a Meticulous 'Science Dad' for Rice! Zojirushi's New TV-CM Starts Broadcasting on May 14th

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published May 14, 2026 10:30 PM ・ Updated May 16, 2026 4:09 AM ・ 2 min read ・ Source: PR TIMES

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PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000276.000006490.html Distributor: PR TIMES
Published: May 14, 2026

Zojirushi Corporation will begin broadcasting its new TV commercial series 'Come on, it's time to eat, it's time to eat.' featuring Hiroshi Abe nationwide from Thursday, May 14, 2026. The commercial depicts Abe as an X-ray technician and father who meticulously measures rice with a leveling stick on a weekend morning. Accompanied by an original song by Kaho Nakamura, the ad highlights the small everyday happiness brought by a bowl of delicious rice, reinforcing Zojirushi's commitment to delivering 'delicious rice' as an infrastructure of happiness.

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Source: PR TIMES
Category: キャンペーン

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Announced　May 14, 2026 10:30 PM — Distributor PR TIMES
Collected　May 14, 2026 2:02 PM
AI structured & analyzed　May 15, 2026 8:12 PM
Desk-reviewed & published　May 14, 2026 10:30 PM

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PR TIMES: https://prtimes.jp/main/html/rd/p/000000276.000006490.html

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May 14, 2026

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Washin AI News Desk“Hiroshi Abe Becomes a Meticulous 'Science Dad' for Rice! Zojirushi's New TV-CM Starts Broadcasting on May 14th”AI News by Washin Village（和心村）, May 14, 2026. https://aeo.idaeo.ai/ai/%E8%B1%A1%E5%8D%B0%E3%83%9E%E3%83%9B%E3%83%BC%E3%83%93%E3%83%B3%E6%A0%AA%E5%BC%8F%E4%BC%9A%E7%A4%BE/en/news/2026-05-14-hiroshi-abe-becomes-a-meticulous-science-2

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