Adachi Ward, Tokyo, is currently streaming the YouTube program 'Adachi Brand x Shizuru Jun: The Master Crafts Were Too Amazing,' featuring comedian Jun from the duo Shizuru as the MC, to promote the charm of the 'Adachi Brand,' which certifies excellent products and technologies within the ward. In this program, Jun conducts hands-on interviews with companies certified by Adachi Ward. He delivers the passion and astonishing technical capabilities of 'masters' in diverse fields—including metal, resin, printing, daily life goods, leather, crafts, vehicles, and machinery—with a touch of humor. So far, the program has visited over 20 certified companies. It introduces various technologies, such as light-manipulating polarized art, ear picks made by medical instrument manufacturers, footwear that fuses tradition and innovation, and professionals in packaging materials. The program is also packed with entertainment elements, such as impromptu haiku by Jun and challenging quiz corners. Adachi Ward is a manufacturing hub boasting the second-highest number of factories in the 23 wards, and it aims to enhance its brand through this program.

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  • Source: PR TIMES
  • Category: PR