Dida Launches AI-Native Booking Gateway 'Dida MCP'

Dida (Dida Holdings), a global AI travel technology group headquartered in Singapore, today announced the launch of its AI-native booking gateway, 'Dida MCP.' This service enables approved B2B partners to seamlessly integrate search and booking capabilities for over 2 million hotels worldwide into their own AI applications, AI agents, and various platforms.

Background: The gap between AI-generated travel suggestions and actual bookings

Currently, AI assistants, super apps, banking apps, loyalty programs, and connected devices are becoming key platforms for travel planning and comparison. However, many AI services can suggest travel options but fail to complete bookings instantly.

'Dida MCP' is designed to bridge this gap. Partners can now offer users a seamless hotel search and booking experience while maintaining their own brand environment.

Key Features of Dida MCP

· Seamless Integration: Users can complete the entire process—from search to booking and payment—within the partner's platform, without being redirected to external websites.

· Brand, Customer Touchpoint, and Data Retention: Partners retain control over their brand, customer relationships, and customer data. Dida acts as the backend infrastructure, managing hotel inventory, reservations, payments, confirmations, and customer service.

· Rapid Deployment: Reduces the complexity and engineering effort of traditional API development. Approved partners can initiate integration in as little as a few minutes.

Comment from Daryl Lee, CEO of Dida Group:

"The tech industry is currently focused on building AI that can 'talk about travel,' but conversations alone don't generate revenue. Revenue comes from 'bookings.' With Dida MCP, we are directly empowering partners with the infrastructure we've built over 14 years. Partners own the customer touchpoint, and we power the backend—search, booking, and payment systems."

Future Outlook

Dida MCP is currently launching with hotel search and booking functionality. In the future, the platform aims to expand to include air tickets, local experiences, and other travel content, becoming a unified gateway for travel services for partners.

Dida is now inviting early access applications from partners in the travel, financial services, technology, and consumer-facing platform sectors.

[About Dida Holdings] Founded in 2012 and headquartered in Singapore, Dida is a global AI travel technology group operating across the Asia-Pacific region, including Shenzhen. The company provides hotels, flights, and travel-related services to travel agencies, TMCs, OTAs, and other B2B players worldwide, supporting the B2B travel ecosystem.