Introducing the New Appeal of Korean Forest Products to Japanese Consumers

The Korea Agro-Fisheries & Food Trade Corporation Osaka Branch (hereinafter "aT Osaka", Chuo Ward, Osaka City, Branch Director: Kwon Hyun-joo) will conduct an SNS campaign to increase awareness and expand consumption of Korean forest products in Japan. By following the official aT Center X account (@aTcenter_japan) and reposting the designated post, participants will be entered into a lottery to win one of five Korean forest product sets (jujube chips, dried persimmon, and raspberry wine).

【Entry Period】September 5 (Sat), 2026, 10:00 – September 25 (Fri), 2026

【How to Enter】

① Follow the Korea Agro-Fisheries & Food Trade Corporation (aT Center) X account (@aTcenter_japan)

② Repost the campaign post to complete entry

※Please note that accounts set to private or those not following the official account will not be eligible for the lottery.

【Prize】

Korean Forest Product Set (jujube chips, dried persimmon, raspberry wine) – 5 winners

Empathetic Promotion Using Social Media

Additionally, aT Osaka will implement the "Micro-Influencer Collaboration Forest Product Promotion and Experience Monitoring Project" to further raise awareness and boost consumption of Korean forest products in the Japanese market.

Targeting women aged 20 to 50 with high interest in health and beauty, this empathetic promotion will leverage SNS platforms, primarily Instagram. Through experience monitoring by micro-influencers who resonate with Korean food culture and lifestyle, along with general consumers, the appeal of Korean forest products will be shared from authentic, real-life perspectives.

Beyond product features, content will highlight ways to enjoy these products, how to incorporate them into daily life, and their compatibility with beauty and inner wellness. The goal is to create relatable content that makes Korean forest products feel more accessible—so please stay tuned.

※For influencers and monitors participating in this project, products will be provided, and all posts will include clear disclosure indicating that the content is advertising or PR.

About Korean Forest Products (Jujube Chips, Dried Persimmon, Raspberry Wine)

◎ Jujube Chips

Made entirely from 100% jujubes grown in Gyeongsan, one of Korea’s top jujube-producing regions, these are non-fried freeze-dried chips. They retain the natural sweetness and nutrients of the raw ingredient, offering a delightfully crispy texture. In Korea, jujubes have long been cherished as a staple in traditional Korean medicine (Hanbang), medicinal cuisine, and classic dishes. Widely used in dishes like samgyetang (ginseng chicken soup) and jujube tea, they are valued across generations as a daily health-supporting ingredient.

◎ Dried Persimmon

Korean dried persimmons, crafted using traditional Korean methods, are known for their concentrated natural sweetness and melt-in-your-mouth soft texture. Historically cherished in Korea as auspicious foods for gifts and celebratory occasions, they have recently gained attention domestically and internationally as healthy sweets that allow people to enjoy the pure, natural flavor of the fruit.

◎ Raspberry Wine

"Raspberry Wine," a traditional Korean fruit wine, stands out with its rich flavor from fully ripened Korean black raspberries and its refined sweet-tart balance. Cherished as a traditional fruit wine in Korea, it is enjoyed not only as a mealtime drink but also favored by those seeking health-conscious and fruity beverages. It’s a delightful way to casually experience Korean food culture.

About the Korea Agro-Fisheries & Food Trade Corporation

The Korea Agro-Fisheries & Food Trade Corporation is a government-affiliated organization that promotes Korean agricultural and fishery products and food culture in Japan. It also supports trade development through buyer matchmaking and other export promotion activities.