New Healthy and Sustainable Lifestyle Habit! Limited-Time 'Mokatsu' Experience Event at Kitasenju Marui!

Kitasenju Marui (Marui Co., Ltd., headquarters: Nakano-ku, Tokyo; President & CEO: Masahiro Aono) will host a limited-time experiential event themed 'One Algae a Day!' at Calendarium 3 on the 2nd floor, introducing the accessible and enjoyable practice of 'Mokatsu'—incorporating seaweed and microalgae into daily life.

Mokatsu: The Trendy Way to Enhance Your Daily Diet

'Mokatsu' refers to the practice of integrating seaweed and microalgae into everyday meals to promote a healthier and more sustainable lifestyle. Beyond familiar seaweeds like wakame and kombu, microalgae such as Euglena, Chlorella, and Spirulina are gaining attention for their high nutritional value and potential, making 'Mokatsu' a rising trend in modern dietary habits.

Mokatsu offers numerous health and environmental benefits. For those who dislike wakame or kombu, or find daily consumption challenging, health supplements containing microalgae like Euglena, Chlorella, and Spirulina are recommended alternatives. Why not start with just one meal a day, gradually incorporating algae into your regular diet?

Wakame　　　　　　　　　　　　　Kombu

The 'Mokatsu® Project': A Cross-Industry Initiative by 13 Companies

The 'Mokatsu Project' is a collaborative initiative driven by 13 companies across diverse industries, aiming to promote the appeal of sustainable algae and create new value.

In Japan, algae have long been part of the food culture, supporting healthy living with their rich nutrients. Algae contain dietary fiber, minerals, and essential amino acids, contributing to extended health spans and prevention of lifestyle diseases. With a wide variety of seaweeds and microalgae available, they can be easily incorporated by people of all ages and lifestyles. Moreover, algae are highly efficient to produce and serve as 'blue carbon,' helping mitigate climate change—making them a truly sustainable resource.

Leveraging their respective strengths, participating companies—including the Marui Group—are working together to provide accessible algae experiences and support healthier, more sustainable lifestyles for everyone.

Participating Companies (in alphabetical order): AlgaleX Inc., Ina Food Industry Co., Ltd., Chlorella Industry Co., Ltd., SARABiO Onsen Microorganism Research Institute Co., Ltd., Sun Chlorella Corporation, Seki Co., Ltd., Niconico Nori Co., Ltd., Pietro Co., Ltd., Fuji-CCo., Ltd., Marui Group Co., Ltd., Lamula Co., Ltd., Rohto Pharmaceutical Co., Ltd.

Discover Your Perfect 'Mokatsu' Experience

Taste and Try Mokatsu

The tasting corner will offer easy-to-enjoy menu items such as rice accompaniments, designed for everyday integration. Through accessible and ready-to-adopt food formats, we aim to inspire visitors with the thought: 'I can do this too!'

Recommended Product Set: 'Mobukuro' (Algae Bag)

A limited-edition special set featuring recommended products from Mokatsu Project partner companies. Including snacks, supplements, dressings, and more, this diverse collection introduces Mokatsu in ways that suit various lifestyles—making it easy to start your algae journey today.

Event Overview

Location: Calendarium 3, 2F, Kitasenju Marui

Period: July 29 (Wed), 2026 – August 4 (Tue), 2026

Hours: 10:00–20:00

▼ Mokatsu.jp

https://mokatsu.jp/

▼ Kitasenju Marui

https://www.0101.co.jp/084/

▼ Marui

https://www.0101.co.jp