“Love Live! Sunshine!! Aqours School Idol Activity Exhibition Dive into Sparkle” to be Held - An Exhibition Event to Experience Aqours' New School Idol Activities Starting August 22

The “Love Live! Sunshine!! Aqours School Idol Activity Exhibition Dive into Sparkle” will be held starting August 22, 2026 (Sat) at Tokyo Tatemono Pia Conference 6F TO YAESU HALL.

Official Website: https://ll-sunshine-aqours-dive-into-sparkle.com/

This event is an experiential exhibition event themed around the “new school idol activities” of the school idol group “Aqours” appearing in “Love Live! Sunshine!!”. It will be held as a pre-opening event for “Tokyo Tatemono Pia Conference 6F TO YAESU HALL,” which will newly open in front of Tokyo Station.

1-10 Inc. (Headquarters: Kyoto City, President and CEO: Yoshiaki Sawabe) was in charge of the planning, experience design, and content production for this event.

As a Location Based Entertainment (LBE) event that offers experiences that can only be enjoyed in a real location, we will create a space where visitors can experience the charm of school idol activities through costume exhibits, show performance content that allows you to feel close to the members, and avatar concept exhibits.

Experiential Exhibition Exploring Aqours' "New School Idol Activities"

This event is an exhibition where visitors can experience Aqours' challenge in their "new school idol activities" and their appeal. You can enjoy it along with the new concept of "avatar concept."

Aqours Avatar Costumes

[Floor Map]

1 Diving Road

A welcome gate where the school idol activity logos of each of the 9 members shine.

Dive into a new world of activities!

2 BIG Love Live! Blade Area

A BIG Love Live! Blade to mark the beginning of new school idol activities.

Take a memorable photo with the blades that shine in 9 colors!

3 Member Profile Area

Introducing the 9 members of Aqours with their profiles and visuals. Check out their individual personalities and charms!

4 Costume Review Area

In addition to the costume exhibit for “Kimi no Kokoro wa Kagayaiteru kai?”, members will appear on your smartphone when you scan a QR code. You can enjoy special footage only available here.

5 Show Performance Area

Choose your favorite member and they will perform right in front of you. Enjoy it from a closer distance than the front row!

6 Avatar Overlay Area

A special exhibit inspired by the avatar concept of each member.

It’s a new form of school idol activity that you can even see on your smartphone.

7 Floating Road

Farewell from the 9 Aqours members.

This will conclude this special time.

8 Merchandise Area

Plenty of original merchandise related to school idol activities!

[Main Message]

We are the school idols of Uranohoshi Girls' High School! We are Aqours!

We want everyone to know about Aqours and school idols!

That’s why we are challenging ourselves to new school idol activities!

Our activities, shown through our beloved songs, dances, costumes, and avatars.

We want to shine closer to everyone with our new school idol activities!

Come on, let's "Dive" with us!

Creating New Fan Experiences Utilizing Digital Technology

1-10 Inc. was responsible for everything from exhibition planning to experience design and content production for this project.

We express Aqours' new school idol activities as an experience through special effects linked to costume exhibits, immersive content that allows you to feel close to the members, and exhibits that express the world of the avatar concept.

In recent years, the environment surrounding entertainment content has changed significantly, and in addition to real events and video distribution, new forms of expression and communication utilizing digital technology are expanding.

1-10 Inc. will continue to create new value that connects content and fans through experience design that fuses digital technology and creativity.

Event Outline

Event Name: Love Live! Sunshine!! Aqours School Idol Activity Exhibition Dive into Sparkle

Dates: August 22, 2026 (Sat) - September 29, 2026 (Tue)

Venue: Tokyo Tatemono Pia Conference 6F TO YAESU HALL

(1-6-1 Yaesu, Chuo-ku, Tokyo TOFROM YAESU TOWER 6F)

Hours: 10:00 - 20:00 (Last entry 19:00)

Organizer: Pia Corporation

Planning and Production: 1-10 Inc.

Supervision: Project Love Live! Sunshine!!

Official Website: https://ll-sunshine-aqours-dive-into-sparkle.com/

[General Tickets] (Weekdays/Weekends & Holidays)

4,000 yen (tax included)

Student Tickets (Weekdays only)

2,000 yen (tax included)

Sales Period

Weekdays

・Advance sales until September 29 (Tue) 18:00

*Valid for the period

Weekends & Holidays

Advance sales until the start time of each session

*Time-designated slots every 60 minutes

Bonus

・Replica Ticket (18 types total, random)

[Premium Tickets] (Weekdays/Weekends & Holidays)

9,000 yen (tax included)

Sales Period

Weekdays

・Advance sales until September 29 (Tue) 18:00

*Valid for the period

Weekends & Holidays

・Advance sales until the start time of each session

*Time-designated slots every 60 minutes

Bonus

・Replica Ticket (18 types total, Summer Uniform / Avatar) 9-piece BOX (select)

・Key Visual Art in Acrylic BOX *First 9,000 units

*One preschool child free per ticket

*For details, please check the official website.

About “Love Live! Sunshine!! ”

This is the second installment in the Love Live! series, themed around the "story that everyone can achieve their dreams" of 9 high school girls becoming "school idols" and fulfilling their dreams. The first season of the TV anime (13 episodes) was broadcast from July 2016, the second season (13 episodes) from October 2017, and the theatrical film was released in January 2019. Various initiatives are underway, including disseminating information about the local charm of Numazu City, Shizuoka Prefecture, where the story is set.

YouTube Aqours Artist Channel: https://www.youtube.com/@lovelive_sunshine_

©2017 Project Love Live! Sunshine!!

What is Love Live! Series?

A project themed around the "story that everyone can achieve their dreams," depicting high school girls achieving their dreams as "school idols" active at their schools.

Starting with the first series, "Love Live!," it has produced many series such as "Love Live! Sunshine!!," and has had diverse developments including TV anime broadcasts and live events by the cast. In 2025, the latest series, "Ikimono Gakari! LOVELIVE! BLUEBIRD," was announced.

《Latest Series Information》

In June 2025, the series will celebrate its 15th anniversary, and various commemorative projects such as the Love Live! Fes and the production of tribute albums have been announced. The movie "Love Live! Nijigasaki High School Idol Club Bloom Garden Party" has been released since May 8, 2026. The movie "Love Live! Nijigasaki High School Idol Club Final Chapter" is scheduled to be released in theaters nationwide next winter.

Love Live! Series Official YouTube: https://www.youtube.com/@lovelive_series

Love Live! Series Official X: https://x.com/LoveLive_staff

1-10 Inc.

Our mission is to challenge the "boredom" that can be considered humanity's eternal challenge, and to stimulate people's curiosity and create "immersion." We are a spatial DX company that provides experience design and AI/XR solutions to solve corporate and social issues. We have numerous advanced projects, including "Smart City Solutions" that combine smartphone AR systems with large-scale outdoor projection mapping (Sentosa Island, Singapore "ImagiNite", Odaiba "CONCORDIA", etc.), "IP Spatial Content Development" that expands the world of popular IPs into real space and embodies new media mixes (POKÉMON COLORS, Sanrio characters Dream!ng Park, etc.), "QURIOS AGENT" a solution for building experiences using generative AI, and initiatives for EXPO 2025 (EXPO 2025 Design System, various corporate pavilions, etc.). URL: https://www.1-10.com/