Nishimatsuya Launches 'All-Night-Long' Overnight Pants from its SmartAngel Baby Pants Line, which has sold over 6 million packs

Nishimatsuya Chain Co., Ltd. has announced the launch of its new products, 'SmartAngel Overnight Pants XL size' and 'XXL size,' under its private brand 'SmartAngel.' The products are now available at all Nishimatsuya stores nationwide and on the official Nishimatsuya online store.

The SmartAngel diaper line, which started with the 'Baby Pants' pull-up type in 2019, has been highly successful, with cumulative sales exceeding 6 million packs. Building on this success, the company has developed the new 'SmartAngel Overnight Pants' series. This product uses a Japanese-made superabsorbent polymer designed to absorb five instances of urination (based on a standard of 60cc per instance), ensuring peace of mind until morning. Furthermore, the company has achieved a price point under 1,000 yen, with both the XL size (30 count) and XXL size (28 count) priced at 849 yen (933 yen including tax).

Features of 'SmartAngel Overnight Pants'

1. Reliable Absorbency Uses Japanese-made superabsorbent polymer to absorb five pees (assuming 60cc per urination).

2. Secure Leak-Proof Gathers Features snug-fitting gathers that prevent leaks even with movement.

3. Special Textured Surface for a Dry Feel A special convex-processed surface that touches the baby's skin enhances breathability, maintaining a dry feel even after urination. The inner sheet is made of soft cotton pulp.

4. Perfect Fit Waistband Gently fits around the stomach without being restrictive.

5. Wetness Indicator Includes a line that changes color to indicate when it's time for a change.

6. Affordable Price Priced affordably at 849 yen (933 yen including tax) for both the 30-count XL and 28-count XXL packs. The per-diaper cost is approximately 31 yen for XL and 33 yen for XXL.

Nishimatsuya will continue to support parenting households by pursuing product development that satisfies both function and price.