Growing Demand for Mother-Daughter Shared Care Needs: Approximately 80% of Mothers Respond, 'We Want Care Products That Can Be Used Together by Parents and Children'

The mother-daughter care brand Mother & Daughter (hereinafter M&D) announces the results of a 'Survey on Mother-Daughter Care Products' conducted among 555 mothers with daughters aged 1 to 12. This survey revealed the importance of care products that can be shared by parents and children.

**■ Survey Background: Family Care Styles Are Changing** In addition to children's skin problems, mothers themselves face complex concerns such as dryness, spots, and aging. While 'time-saving' and 'rationality' are demanded due to busy lifestyles, is there also an increasing need to cherish the time spent caring together as 'part of skinship'? Based on this hypothesis, this survey was conducted to understand the needs of 'wanting to use the same products together as a family' and 'wanting to share if safety can be trusted'.

**■ Survey Overview** Survey Name: Survey on Mother-Daughter Care Products Target: Mothers with daughters aged 1-12 (both mother and child having skin concerns) Number of Respondents: 555 Survey Method: Online home visit survey conducted by i-bridge Inc. Survey Date: July 2025

**■ Main Survey Results** **【1】Care Products Mothers Want to Share with Their Children** ・79.6% of mothers responded that they want care products that can be shared with their children. ・The highest shared needs are for 'sunscreen,' 'shampoo,' and 'body soap.' ・57.2% of mothers responded that they 'would be happy if sunscreen could be used by parents and children.' ・Products that are rinsed off tend to be shared easily due to reasons such as 'no residue on skin, low irritation, and same purpose.' The intention to share shampoo and body soap reached approximately 50%.