B-R Baskin Robbins Ice Cream Co., Ltd. has announced a large-scale collaboration campaign with the iconic RPG 'Dragon Quest' to celebrate its 40th anniversary. The campaign will run from June 1st to June 30th, 2026.
A highlight of the collaboration is the new flavor, 'Critical Hit! - Golden Pine Lemonade.' This refreshing sorbet combines light blue lemonade and yellow golden pineapple flavors with the brand's first 'Popping & Fizzy Candy' and a zesty lemon ribbon, designed to evoke the impact of a critical hit in battle.
The lineup also includes the 'Slime Battle Sundae,' featuring a slime chocolate and one of ten random monster picks. For take-out, the 'Dragon Quest 40th Set' offers eight ice cream scoops in a 'Mimic' (Hitokubako) themed box, along with an exclusive 'Popping Shower Slime' keychain. A 'Slime Island' themed ice cream cake also joins the menu.
Furthermore, a cross-promotion with the online game 'Dragon Quest X Online' will introduce themed items within the game, offering fans an integrated experience across both physical and digital platforms.
FACT BOX
- Source: PR TIMES
- Category: キャンペーン