Mitsuhashi Co., Ltd. (Headquarters: Yokohama, Kanagawa Prefecture, Representative Director: Miyuki Mitsuhashi, hereinafter "Mitsuhashi Rice") will launch "Yokohama Okome Snack Curry Flavor," which was released as a limited edition last year, as a standard product from July 7, 2026 (Tue).

With a mild curry flavor that whets the appetite on hot summer days, this is a treat that the whole family can enjoy.

"Yokohama Okome Snack Curry Flavor"

Following Nori-Shio (seaweed salt), Consomme-style, and Black Pepper, "Curry Flavor" will join the "Yokohama Okome Snack" series, which has been popular since its release in June 2023.

Yokohama Okome Snack is a rice snack made with 100% rice flour from Yokohama City and is allergen-free (for the 28 specified items). The image character is a captain family embodying "Yokohama, the port city." The pop and cute packaging is eye-catching.

A gluttonous boy who loves seconds adorns the package of the new flavor!

His recommended "mild curry flavor with fragrant spices" is sure to whet your appetite on hot summer days. It's also a perfect accompaniment to alcoholic beverages.

With its small size and resealable pouch, it's perfect for a variety of occasions, such as a souvenir from Yokohama sightseeing, a snack for children, or a light nibble with drinks.

[Product Information]

Product Name: Yokohama Okome Snack Curry Flavor

Contents: 25g/bag

Retailers: Souvenir shops in Yokohama City,

Mitsuhashi Rice Official Online Shop

https://item.rakuten.co.jp/3284rice/yokohama_okomesnack/

[About "Yokohama Okome Snack"]

"Yokohama" is not only a popular tourist destination but also a city where farmland and residential areas coexist. The rice grown in Yokohama is mostly for personal consumption and is rarely sold in stores. As a "local production for local consumption" souvenir from Yokohama, we have processed precious rice from Yokohama City into rice flour and finished it into a snack.

It is an allergen-free product that does not use any of the 28 specified raw materials. It is popular as a "local production for local consumption" souvenir from Yokohama that can be enjoyed safely by children and adults alike.

"Yokohama Rice Fields"

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Product Name: Yokohama Okome Snack Black Pepper / Consomme-style / Nori-Shio

Contents: 25g/bag each

Retailers: Souvenir shops in Yokohama City, Mitsuhashi Rice Rakuten Ichiba, etc.

[Company Profile]

Company Name: Mitsuhashi Co., Ltd.

Representative: Chairman and CEO Miyuki Mitsuhashi

Location: 2-25 Kōura, Kanazawa-ku, Yokohama, Kanagawa

Founded: 1951 (Showa 26)

Business Activities: Sales of rice, cooked rice/processed products, and imported rice

Capital: 310 million yen

Number of Employees: 387 (including contract employees as of the end of March 2025)

URL: https://www.3284rice.com/

Inquiries about the product:

Mitsuhashi Co., Ltd. TEL: 045-270-6172

FACT BOX

  • Source: PR TIMES
  • Category: 商品情報