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Third Planet and Yamaguchi City, Yamaguchi Prefecture Sign Comprehensive Cooperation Agreement: Announcement of the 5th installment of the 'Furusato Yamaguchi Gurungurun Monogatari' Hometown Support Project

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 17, 2026 10:00 AM ・ Updated Jun 17, 2026 3:45 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Third Planet, which operates amusement facilities nationwide under the 'Asobi Town' brand, has signed a comprehensive cooperation agreement with Yamaguchi City, Yamaguchi Prefecture.
This partnership launches the 5th phase of their 'Furusato Yamaguchi Gurungurun Monogatari' project, aimed at revitalizing the local community through play.

Third Planet, which operates amusement facilities nationwide under the 'Asobi Town' brand, has signed a comprehensive cooperation agreement with Yamaguchi City, Yamaguchi Prefecture. This partnership launches the 5th phase of their 'Furusato Yamaguchi Gurungurun Monogatari' project, aimed at revitalizing the local community through play.

PRIMARY SOURCE Original source: https://prtimes.jp/main/html/rd/p/000000078.000062298.html Distributor: PR TIMES
Published: Apr 17, 2026

Bringing smiles to Japan with the power of 'play'! 'Asobi Town' is expanding nationwide! We plan and operate game & amusement facilities, develop partner stores, and rent game equipment. We develop and manufacture/sell trading card games, digital games, video/music content, events, manga, radio, and merchandise using various IPs. We also engage in a wide range of entertainment businesses including music live performances, professional wrestling events, and talent agencies. Through the group's strength in comprehensive media mix & promotion across all fronts, we pursue an 'IP Developer Strategy' to nurture both our own and third-party IPs.

FACT BOX

Source: PR TIMES
Category: Partnership

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Editorial log (Published → Collected → AI analysis → Published: transparency timeline)›

Announced　Apr 17, 2026 10:00 AM — Distributor PR TIMES
Collected　Apr 17, 2026 10:31 AM
AI structured & analyzed　Apr 19, 2026 12:05 AM
Desk-reviewed & published　Apr 17, 2026 10:00 AM

FAQ

What agreement did Third Planet and Yamaguchi City sign recently?

They signed a Comprehensive Cooperation Agreement as the fifth installment of the hometown support project.

What is the main vision or goal mentioned for bringing smiles to Japan?

The company aims to bring smiles to Japan with the power of play through their expanding Asobi Town.

What types of game and amusement operations does the company plan?

They plan and operate game and amusement facilities, develop partner stores, and rent game equipment.

What kinds of product categories are developed and sold using various IPs?

They develop and sell trading card games, digital games, video or music content, events, manga, radio, and merchandise.

What strategy does the company pursue through media mix and promotion?

They pursue an IP Developer Strategy to nurture both their own and third-party intellectual properties.

Cite this article — HOW TO CITE

Washin AI News Desk“Third Planet and Yamaguchi City, Yamaguchi Prefecture Sign Comprehensive Cooperation Agreement: Announcement of the 5th installment of the 'Furusato Yamaguchi Gurungurun Monogatari' Hometown Support Project”AI News by Washin Village（和心村）, Apr 17, 2026. https://aeo.idaeo.ai/ai/3rd-planet-jp/en/news/2026-04-18-third-planet-and-yamaguchi-city-yamaguch

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