Surpla Beppu Asobi Town OUTLET Grand Opening on July 18 in Beppu City, Oita Prefecture!

Third Planet Co., Ltd. (Headquarters: Shunan City, Yamaguchi Prefecture; President and CEO: Kazuo Shino, hereinafter referred to as 'the company') will open 'Surpla Beppu Asobi Town OUTLET' on Saturday, July 18, 2026, in Beppu City, Oita Prefecture.

The name 'OUTLET' reflects our vision of the space as an 'outlet for releasing stress and emotions'—not a store filled with near-expiry or B-grade goods, so please rest assured! We aim for visitors to 'release' their stress and emotions through fun gameplay and leave with smiles on their faces.

As suggested by the store's catchphrase, 'Excitement bubbling, smiles erupting—this is the legendary crane game hell,' we have designed various themed zones inspired by Beppu's iconic tourist attraction, the 'Beppu Hell Tour.' We eagerly await your visit to experience the 'Asobi Jigoku' (Play Hell) of Beppu!

【Featured Zones at Surpla Beppu Asobi Town OUTLET!】

The entire floor is themed around the Beppu Hell Tour. The 'Big Clappy,' the 24/7 super clapping machine that enthusiastically supports players year-round at Asobi Town, returns in a localized version inspired by Beppu's hells.

This time, we've gone all out—special Clappy machines themed after figures like Enma Daio (King of Hell), Datsueba (the Robe-Stealing Hag), and Baby Enma appear throughout the store. Walk around the store and collect cheers from all the Clappies! Additionally, the 'Hell-Style Clappy Shrine,' a famous landmark of Asobi Town, has been uniquely reimagined—don't miss it!

▲ Datsueba Clappy

▲ Enma Daio Clappy

▲ Baby Enma Daio Clappy

★ Crane Game Super Perry Mart

A new zone themed around 'Catch it & Use it!' featuring a wide array of daily necessities and food items. Experience the true essence of a crane game supermarket here!

'Perry Mart'—packed with everyday essentials

★ The Great Hook Warring States Era

Hook-style crane games are now trending. This new zone, themed around 'Catch it & Use it!' and filled with daily goods and food, offers a thrilling one-shot grab experience—don't miss this exciting corner!

【Asobi Town's Three Flagship Attractions Are Also Here! 'Bakugaku Yokocho,' 'Jusshu Kannon,' '10-Yen Market'!】

Asobi Town's Three Flagship Attractions Banner

The first highlight of the 'Crane Game Shopping District,' which evokes a bustling marketplace, is 'Bakugaku Yokocho'—reborn here in Beppu as 'Bakugaku Jigoku Battle'! Compete between Enma Daio and Datsueba to see who can rack up the most wins. Machines marked as beginner-friendly offer significantly higher win rates—definitely check them out! The second highlight is the '10-Yen Market'—in Beppu Asobi Town, it's called '10-Yen Jigoku' to match the hell theme! A popular zone where even young children can safely play starting from just 10 yen. The third highlight is the eye-catching 10-armed crane game machine, the 'Jusshu Kannon'! This exclusive machine is only available at Asobi Town—be sure to experience it at least once!

Bakugaku Jigoku Battle Banner

【Overview】

Store Name: Surpla Beppu Asobi Town OUTLET

Address: 1-8 Kamegawa Hamada-machi, Beppu City, Oita Prefecture

Business Hours: 10:00–23:00

Parking: Available (140 spaces) ※ Free

Third Planet Co., Ltd. https://3rd-planet.jp/corporate/

X: Surpla Beppu Asobi Town OUTLET https://x.com/BeppuATOUTLET?s=20

X: Third Planet Official https://x.com/3rd_official

YouTube: Surpla Official Channel https://www.youtube.com/@3rdplanet_official