iiy Co., Ltd., a subsidiary of 4cs Holdings HD, announced that its "Minimize Bra" from the brand "CHARM MAKE BODY" has achieved over 6,194 sales on TikTok Shop within approximately six months. By leveraging influencer marketing featuring Executive Officer Miku Kojima as a "bra specialist," the brand garnered over 20 million views, successfully converting social media engagement into direct sales performance.
FACT BOX
- Source: PR TIMES
- Category: New Product/キャンペーン
- Products / services: CHARM MAKE BODY