4CS-HD Co., Ltd. (Headquarters: Chuo-ku, Fukuoka City; President & CEO: Hiroyuki Matsuno; TSE Standard Market: Stock Code 3726), a company engaged in businesses and services related to 'Beauty, Health, and Healing,' will launch 'Reset Hair Cleansing'—a hair-focused cleansing product from its haircare brand 'Larét (La Lé)'—on Monday, September 14, 2026.

Development Background: The Era of 'Cleansing' Has Arrived in Haircare

As awareness of at-home haircare grows, multi-step routines—similar to skincare—are becoming widespread, with consumers adding serums and masks tailored to specific needs. However, while more people are using multiple haircare products, residues from shampoos, conditioners, oils, and styling agents, along with sebum and pollen, often remain on the hair and scalp. This accumulation, known as 'buildup,' has become a new source of hair concerns.

When hair is coated with this buildup layer, even high-quality haircare products struggle to deliver their full benefits.

• Frizz is noticeable • Hair feels greasy, rough, or dry • Hair takes longer to dry • Lacks shine • Feels heavy • Curl from flat iron doesn’t last

If you experience these issues, 'buildup' may be the cause.

Having long developed skincare brands with a focus on gentleness to the skin—removing impurities to restore the 'bare skin'—we believe that in haircare, it’s just as important to first 'reset' the hair to a pure state by removing buildup, not just 'nourish.' This philosophy led to the development of our new product.

Product Features: Simple, Spray-On Special Care

Just like cleansing makeup, this is a new haircare habit that effectively removes accumulated impurities from hair and scalp.

1. '4-Step Cleansing' with Proprietary Dispersion Technology

Using our unique dispersion technology, the product gently removes buildup in four steps—'loosen,' 'capture,' 'lift,' and 'disperse'—without burdening the hair or scalp.

After using the cleanser, shampooing delivers surprisingly rich lather and smooth, silky hair texture.

2. Achieve 'Pure Hair' with Beauty Ingredients

Formulated with cuticle-protecting ingredients*¹ and six botanical extracts*², it nourishes the hair surface while creating a moisturizing veil for shiny, healthy-looking hair. It also contains ingredients targeting frizz*³, helping hair fall smoothly and stay neatly in place.

We invite you to experience this new haircare ritual with the launch of 'Reset Hair Cleansing.'

Produced by Celebrity Hairstylist Yuki Takahashi

The haircare brand 'Larét' is supervised by renowned hairstylist Yuki Takahashi. This product embodies her meticulous vision. Her comment:

"Hair significantly influences a person’s impression, so having beautiful hair is essential!"

Even users of organic haircare or those who avoid styling products will realize how important it is to regularly 'reset' sebum and other impurities.

The result is a light, airy texture with a natural shine.

Easy to incorporate into daily routines, it’s ideal for busy individuals or those who often neglect haircare.

With its pleasant floral-woody fragrance, we hope both men and women will use it daily.

Hairstylist: Yuki Takahashi

Hairstylist: Yuki Takahashi

Lead Hairstylist & Owner of Hair Salon Lysa

Known for creating a 'natural, bare-faced' look that brings out 'maximum cuteness,' she is trusted by many actresses and models. She works on editorial and advertising campaigns for women’s magazines and is also active as a makeup seminar instructor. She has authored three books, including 'Katsuyaki Makeup: How to Be the Cutest Version of Yourself.'

Featured Model: Natsuki Yufu

We’ve appointed Natsuki Yufu as the image model, whose natural radiance and aspirational hair image perfectly match the product’s essence. She enjoys immense popularity among her generation.

Model: Natsuki Yufu

Born in Fukuoka Prefecture. With over 440,000 Instagram followers and around 290,000 YouTube subscribers, she is highly influential among her peers. Currently residing overseas, she is also the wife of a Japanese national soccer team player. Her natural beauty is her charm, and her beauty content and vlogs on YouTube are widely popular.

Model: Natsuki Yufu

＜How to Use＞

• Simply spray onto dry hair before shampooing.

Wait 3–5 minutes to allow buildup to lift.

Then rinse and proceed with your regular routine (shampoo, etc.) to experience improved lather and smooth texture.

• Recommended for use 1–2 times per week (as special care)

※ Adjust frequency based on hair condition and products used. Can be used daily.

Product Information

• Brand: Larét (La Lé)

• Product Name: Reset Hair Cleansing

• Capacity: 200mL

• Price: ¥2,178 (tax included)

• Scent: Floral Woody (100% natural essential oils)

• Free from: Alcohol, synthetic fragrances, synthetic dyes, silicones, mineral oil, parabens, petroleum-based surfactants

• Where to Buy: Cure Online Shop

【About 4CS-HD Co., Ltd.】

Company Name: 4CS-HD Co., Ltd.

URL: https://www.4cs-holdings.co.jp/

【Inquiries Regarding This Release】

Public Relations Department, 4CS-HD Co., Ltd.

Email: [email protected] Tel: 092-720-5460

FACT BOX

  • Source: PR TIMES
  • Category: New Product