Otakaraya Senkawa Ekimae Launches 'Smartphone Trade-in for 100 Yen or More' Campaign; Miho Okamura of Rise Agency Conducts Wear-Test

Otakaraya Senkawa Ekimae, operated by Cross One Co. (Headquarters: Toshima-ku, Tokyo), is launching a limited-time campaign to purchase smartphones for 100 yen or more as part of its smartphone trade-in reinforcement strategy.

In this campaign, eligible smartphones, including older models or those with minor defects, will be appraised and purchased for at least 100 yen per item, provided they meet company requirements.

This initiative aims to encourage the effective use of devices that are otherwise left in storage due to uncertainties about their value.

With the shortening of smartphone replacement cycles in recent years, the increase in unnecessary devices and the growing demand for reuse have drawn significant attention.

The store is implementing this measure from the perspective of reuse and recycling, aiming to make effective use of resources while improving convenience for customers.

For popular models and devices in good condition, appraisals are conducted based on market rates.

Campaign Overview

Content: Smartphone trade-in campaign (minimum 100 yen)

Eligible items: Various smartphones (meeting company criteria)

Period: May 22, 2026 (Fri) – May 31, 2026 (Sun)

* Devices with severe damage, water damage, modifications, illegal contracts, or network usage restrictions may be ineligible according to company regulations.

[Store Overview]

Store Name: Otakaraya Senkawa Ekimae

Location: 2-38-16 Chihaya, Toshima-ku, Tokyo

Business Hours: 10:00–19:00 (10:00–18:00 on Sundays)

Telephone: 0800-888-4422

Miho Okamura of Rise Agency Conducts Wear-Test

Miho Okamura of the Tokyo Sales Department at Rise Agency recently participated in a wear-test of a vintage watch (known as the 'Nobunaga Daytona').

Rise Agency is a comprehensive advertising agency focused on advertising agency services, marketing, consulting, and creative production, supporting corporate problem-solving and growth. Based in Tokyo, the company operates nationwide, providing optimal, integrated promotions ranging from Web advertising to branding.

A key characteristic of the company is its store traffic support based on regional characteristics. They have supported over 25,000 locations across all 47 prefectures in Japan. They possess deep knowledge in various industries, including fitness, real estate, tutoring, and reuse, and provide advertising proposals tailored to specific industries and areas.

Furthermore, they excel in 'media mix' proposals that combine multiple advertising methods, such as analog and digital, serving as a strength to maximize advertising effectiveness for community-based businesses.

During this wear-test, Miho Okamura wore the 'Nobunaga Daytona,' providing frank feedback on its design, presence, and impression when worn.

Cross One Co. plans to continue these efforts, objectively communicating product appeal through such experiences and partnering with related companies to share value from diverse perspectives.