Mai Shiraishi Appointed Brand Muse for Re・De. New Brand CM "Mainichi, My Re・De." Released to Beautifully Organize Everyday Life.

A-Stage Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tsuyoshi Fujioka), which proposes a rich lifestyle through designer home appliances, is pleased to announce the appointment of actress and model Mai Shiraishi as the brand muse for "Re・De," a wellness brand that redesigns comfort.

In addition, the new brand commercial "Mainichi, My Re・De." starring Mai Shiraishi will begin streaming on DAZN on Thursday, June 11, 2026, and will be broadcast on terrestrial television starting Sunday, June 21, 2026.

Mainichi, My Re・De.

Background of Brand Muse Appointment

Re・De has focused on "comfort" in daily life.

Getting ready in the morning, the time spent styling hair, the moment standing in the kitchen. Making each seemingly ordinary moment of daily life a little more beautiful, a little more positive. This is the philosophy of Re・De as a "wellness brand that redesigns comfort."

Mai Shiraishi possesses a transparent presence, dignified beauty, and a natural charm that carefully cultivates her everyday life. Her attitude deeply resonates with Re・De's core philosophy of "quietly and surely enhancing the quality of life."

Re・De is not just a brand that delivers functionality. It is a brand that creates comfort through functionality and brings out the beauty of everyday life through that comfort.

By welcoming Mai Shiraishi as our brand muse, we aim to deliver Re・De's vision of "beautifully organizing everyday life" to a wider audience.

About the Commercial

The new brand commercial starring Mai Shiraishi depicts the new brand experience that Re・De proposes – "beautifully organizing everyday life" – by juxtaposing her dignified expression on the runway with her natural expression during her morning routine.

Mai Shiraishi's transparency, sophistication, and natural beauty that accompanies daily life deeply align with the world view of Re・De, which aims to be a "wellness brand that redesigns comfort."

This commercial expresses Re・De's evolution into a brand that refines one's daily self while embodying beauty in its functionality, alongside Mai Shiraishi.

Broadcast and Streaming Schedule

DAZN CM Streaming Start

Starts streaming from Thursday, June 11, 2026

Terrestrial TV CM Broadcast Start

Starts broadcasting from Sunday, June 21, 2026, during the broadcast of the FIFA World Cup match between Japan and Tunisia.

* Scheduled broadcast slots: FIFA World Cup broadcast, Mezamashi TV, ZIP!, Non-Stop, and many others.

Re・De Hairdry+

Re・De Hair Straight

Comment from Brand Muse Mai Shiraishi

After using Re・De products, I felt, "My life can be this comfortably organized." Not only are they functional, but the design and presence when you hold them blend gently into daily life, making it a brand I naturally want to use every day. I personally place great importance on "comfort" in my daily life, so I am very much looking forward to sharing this with many people while resonating with Re・De's worldview.

Message from President and CEO Tsuyoshi Fujioka

As a "wellness brand that redesigns comfort," Re・De has infused each product with functionality, beauty, and a presence that blends into daily life.

What we want to deliver is not just convenient products.

It's the small changes in life that make your heart feel settled with each use, make your mornings a little lighter, and make you like yourself a little more each day.

We are deeply honored to welcome Mai Shiraishi as the brand muse for Re・De.

Mai Shiraishi's transparency, dignified beauty, and her attitude of carefully living each day embody the very essence of the brand that Re・De aims to be.

Through her presence, we want to deliver the message "Mainichi, My Re・De." to the hearts of more people.

This phrase conveys the desire to beautifully organize one's days while valuing one's own comfort, not just for others to see.

Function creates beauty.

Re・De will continue to evolve as a brand that redesigns comfort and creates new beauty in everyday life, while staying close to the daily lives of our customers.

Brand Muse Profile

Mai Shiraishi

Actress and Model. She gained immense popularity as a member of Nogizaka46 and, after her graduation, has been active in a wide range of fields including film, drama, and fashion as an actress and model. Her lifestyle, which naturally embodies transparency, sophisticated aesthetic sense, and a commitment to everyday comfort, resonates with many.

About Re・De

"Re・De" is a wellness brand that redesigns comfort.

Starting with the electric pressure cooker "Re・De Pot" in 2020, the brand expanded into cooking appliances and revamped its concept in December 2022. Currently, in addition to cooking appliances, it offers a wide range of products that enhance comfort in life, extending to the beauty and wellness domain.

With the theme of "redesigning" – rethinking the nature of things and concepts – Re・De is not just an appliance brand but a "wellness brand that redesigns comfort," focusing on the user's every sense of "comfort" in product development.

Re・De Official Website

Re・De Official Instagram

Re・De Official Online Shop

Re・De Brand Site

"Re DESIGN" Media Connecting You to Redesign

Company Profile

Company Name (Trade Name)

A-Stage Inc.

Representative

Tsuyoshi Fujioka, President and CEO

Location

Suidocho BUSINESS CUBE 4F, 2-18-5 Kanda Misaki-cho, Chiyoda-ku, Tokyo 101-0061

Established

March 2018 (Heisei 30)

Capital

50 million yen (as of March 31, 2023)

Business Activities

Manufacturing and sales of home appliances, etc.

URL

https://a-stage-inc.jp/

* Various names, company names, and product names mentioned in this text are trademarks or registered trademarks of their respective companies.

[CM] Re・De × Mai Shiraishi | Mainichi, My Re・De. ~Brand Muse Birth Edition~ (30 sec Ver.)