AB InBev Japan LLC, which develops the premium beer brand "Corona Extra" (hereinafter referred to as Corona Beer), will sequentially launch limited edition design buckets in collaboration with artist Mayumi Yamase starting in early July 2026 at mass retailers nationwide and on Amazon.co.jp. The collaboration design buckets feature designs for both bottles and cans, and all will be available in limited quantities.

In this collaboration, inspired by "lime," which is a symbol of Corona Beer, and the brand message "THIS IS LIVING," Yamase created designs for each bucket. The visuals evoke a sense of openness characteristic of Corona Beer and a natural, relaxed time. They can be enjoyed as items to enrich your time at home or during summer gatherings with friends.

Furthermore, to commemorate the release of this product, a campaign will be held on Corona Extra's official X account where participants can win Corona Extra and collaboration design buckets. This will provide more people with an opportunity to experience the relaxed moments that Corona proposes.

Amazon Product Site: https://www.amazon.co.jp/dp/B0H4FV2T1X (Can Bucket)

https://www.amazon.co.jp/dp/B0F8BGHJXQ (Bottle Bucket)

Campaign Overview

<Corona Extra Official X Campaign>

Application Period: July 7, 2026 (Tue) - July 21, 2026 (Tue) How to Apply: Follow the official Corona Extra X account and repost the designated post to complete your application. Prizes: - Corona Extra Bottle 24-bottle case + Collaboration Design Bucket for Bottles - Corona Extra Can 24-can case + Collaboration Design Bucket for Cans Number of Winners: 2 people for each prize Official X Account: @CoronaExtraJPN https://x.com/CoronaExtraJPN

Mayumi Yamase Comment

"Corona is a beer I love and drink regularly. Adding a lime makes it feel even more special and luxurious, so I tried to express that feeling fully in the design. For the other one, I simply focused on Corona Beer's slogan 'THIS IS LIVING' and created a design that slightly enhances that atmosphere."

Artist Profile

Mayumi Yamase Born in Tokyo. Spent her childhood in the United States and moved to England upon graduating from high school. Majored in Fine Art at Chelsea College of Arts and Design, University of the Arts London. Currently based in Tokyo. Her primary methods of expression are abstract painting and soft sculpture, creating works with the concept of the duality between reality (the physical body) and invisible fantasy or imagination. Instagram: @zmzm_mayu Homepage: Mayumi Yamase Official Website

About Corona Beer

A premium beer originating from Mexico, loved in over 180 countries worldwide. It is characterized by its crisp, refreshing taste and is made with only high-quality ingredients. Its drinkability is unparalleled, making it uniquely Corona Extra. It brings a sense of openness like being in nature and fosters natural conversation among friends. Corona Extra is loved worldwide for its style of inserting a lime into the bottle.

"THIS IS LIVING"

"THIS IS LIVING," the message put forth by Corona Extra, suggests the importance of essential richness, joy, and values in life. Corona Extra loves nature and provides opportunities to create irreplaceable moments with friends, away from the hustle and bustle of daily life.

- Official Brand Site: https://corona-extra.jp/

- Official X Account: @CoronaExtraJPN https://x.com/CoronaExtraJPN

FACT BOX

  • Source: PR TIMES
  • Category: 製品発売
  • Organizations: Amazon.co.jp