[ABC-MART] Imaginary Date with Minato Matsui (IMP.)! Proposing Summer Styles with the Latest New Balance T-shirts

ABC-MART will launch an 'Imaginary Summer Date' campaign featuring Minato Matsui of IMP. on the 'sweet' fashion magazine website, operated by Takarajimasha, starting May 28, 2026 (Thursday). In conjunction with this launch, a campaign for the latest New Balance T-shirts will begin at ABC-MART, ABC-MART GRAND STAGE stores nationwide, and the official online store. The campaign features Minato Matsui modeling various outfits incorporating New Balance T-shirts, tailored to different date scenarios. Within the project, Matsui showcases stylish looks for cafe dates, home dates, and surprise dates, highlighting the trendy appeal of New Balance T-shirts. These items are presented as 'summer essentials' that fit a variety of scenes, from active outings to daily life. The T-shirt collection expresses New Balance's history and identity through unique graphics. All items use '210g heavyweight cotton jersey,' combining a comfortable feel with high-quality material. With a trendy, relaxed fit, they are versatile for both active and daily use. The lineup includes four designs that fuse the brand's heritage with modern sensibilities. During the campaign period, customers who purchase New Balance apparel will receive an original sticker featuring the photographic and collage designs used in the T-shirts, available on a first-come, first-served basis.