ABC-MART will launch a campaign on Thursday, May 28, at all ABC-MART stores and its official online store, highlighting shoes perfect for summer attire from the 'SMART CASUAL' series by HAWKINS and stefanorossi. The campaign continues to feature actor Yuki Kura, following the spring SMART CASUAL campaign, under the theme 'Proper yet not overly formal.' It proposes a new standard for adult footwear that blends formal elegance with casual lightness, suitable for everything from daily use to office casual settings. The 'SMART CASUAL' series is a collection that reinterprets traditional classic shoes for the modern era. The lineup includes canvas deck shoes and soft, lightweight loafers that feel like a single piece of leather, combining comfort with sophistication. The campaign visuals feature the series paired with styles such as oversized shirts and shorts, capturing a breezy summer atmosphere. With the comfort of sneakers and functional support for walking, these shoes fit naturally into a wide range of scenes, from casual daily wear to weekend dressing down and office casual attire.

FACT BOX

  • Source: PR TIMES
  • Category: Product Launch / Marketing Campaign
  • Organizations: ABC-MART / HAWKINS / stefanorossi
  • Dates in source: May 28