~Moms and Dads Welcome!~ Apply with a Snap of Your Favorite Shoes Purchased at ABC-MART for the "2026 Autumn/Winter Kids Ambassador Audition"

ABC-MART Kids will hold the "10th Kids Ambassador Audition" starting Monday, June 15, 2026.

During the event period, participants can enter by posting on Instagram that meets the specified conditions, and ABC-MART will select official Kids Ambassadors from the applicants. Selected ambassadors will receive a one-year support of kids' shoes (limited to PR products) and may be invited to participate in photoshoots as models.

●Special Site URL: https://www.abc-mart.net/shop/e/ekidamb23/

●ABC-MART Kids Official Instagram Account: @abcmart_kids

About the "10th Kids Ambassador Audition"

This audition started in 2021 and has produced many Kids Ambassadors.

It is an SNS participation-based audition where everyday "likes" and children's individuality can lead to an application, and its ease of participation without special preparation is supported by families.

For the 10th edition, the 2026 Autumn/Winter version, we warmly welcome applications not only from the main child but also as "parent-child pairs" with moms and dads (guardians) who support their daily outings! Selected ambassadors will have expanded opportunities to shine in their own way as a parent and child through appearances in advertising visuals and more.

To apply for the audition, follow the "ABC-MART Official Accounts" (@abc_mart_japan and @abcmart_kids) on Instagram and post a photo featuring eligible shoes handled by ABC-MART, following the conditions. You can apply with a snapshot of the child alone, or with coordinated outfits with mom, or even a shot of their feet holding hands.

After the application period ends, "ABC-MART Official Kids Ambassadors" will be selected from the applicants. Selected ambassadors will subsequently receive a one-year support of kids' shoes (limited to PR products) as official ambassadors, and may also participate in photoshoots together as parent-child models.

<Image of Kids Ambassadors' Activities>

Kids Ambassadors are active as models for advertising visuals of popular brands such as adidas, NIKE, NewBalance, and PUMA, wearing their shoes. They convey the appeal of kids' shoes through their daily coordination and lifestyles.

Reference URL: https://www.abc-mart.net/shop/e/ekidamb22_x3/

<Recruitment Divisions>

- Girls Division (Foot size: 17-25 cm)

- Boys Division (Foot size: 17-25 cm)

- Siblings Division (Foot size: 12-25 cm)

- Parent-Child Division (Child's foot size: 12-25 cm)

- Baby Division (Foot size: 12-16 cm)

- Dance Division (Foot size: 14-25 cm)

<Application Requirements>

- Applicants must use their main account.

- The account must be public.

- The account must have photos posted that show the applicant's appearance.

- Applicants must agree to have their photos published on ABC-MART's e-commerce site, social media, and other advertising media.

<Application Method>

- Application Post Period: Monday, December 1, 2025, to Saturday, January 31, 2026

●Regular Divisions

1. Follow the ABC-MART Official Accounts (@abc_mart_japan and @abcmart_kids) on Instagram.

2. Post a photo wearing shoes handled by ABC-MART, with official tags and specified hashtags.

Official Tags: "@abcmart_kids", "@abc_mart_japan"

Hashtags: "#abcキッズオーディション2026春夏", "#abcmart"

3. Complete the post by including the child's "gender," "height," and "shoe size" in the text.

●Dance Division

1. Follow the ABC-MART Official Accounts (@abc_mart_Japan and @abcmart_kids) on Instagram.

2. Post a photo showing the full body including feet, or a dance video, while wearing shoes handled by ABC-MART, with official tags and specified hashtags (individual or group applications are acceptable).

Official Tags: "@abcmart_kids", "@abc_mart_Japan"

Hashtags: "#abcキッズダンス2026", "#abcキッズオーディション2026春夏", "#abcmart"

3. Complete the post by including the child's "gender," "height," and "shoe size" in the text.

<Result Announcement>

Selected individuals will be contacted via direct message from "@abcmart_kids" on Instagram.

- A few selected individuals may be invited to participate in photoshoots.

- Photoshoots will be held in the Tokyo metropolitan area or its vicinity. Please note that transportation and travel expenses will be borne by the customer.

- Photo data will be provided.

- Model fees are not provided.

<Special Page>

Please check the special site for details, including precautions.

URL: https://www.abc-mart.net/shop/e/ekidamb23/

About ABC-MART

Company Name: ABC-MART, Inc.

Representative: Kiichiro Hattori

Location: Azabudai Hills Mori JP Tower 48F, 1-3-1 Azabudai, Minato-ku, Tokyo

Established: June 6, 1985

Business Activities: Retail of shoes, apparel, and miscellaneous goods; planning, manufacturing, and sales of shoe products.

<Customer Inquiries>

Phone: 0120-936-610

Hours: 10:00 AM - 5:00 PM (Monday to Thursday, weekdays)