ABEMA Original Variety "Damattara Nai Onnatachi season3" to Premiere Friday, July 10th at 10 PM, with Total Views of Related Videos Exceeding 300 Million!

ABEMA, the "new future TV," has decided to broadcast the ABEMA original variety show "Damattara Nai Onnatachi season3" (12 episodes total) every Friday at 10 PM, starting July 10th, 2026.

"Damattara Nai Onnatachi" is a variety program where viewers can experience the lives of various women through video and discuss "women's happiness" in frank terms, comparing it with their own values. Season 1 aired from December 2024 to March 2025, and Season 2 aired from September to December 2025. The series has closely followed women living powerfully in Japan and abroad, delving into their real lives and values.

In addition to the main broadcast, ABEMA has also released related videos on its official YouTube channel and official social media. Episodes featuring the lives of various women, such as an interview with Anna Umemiya who announced her battle with breast cancer, close-ups of Kazuyo Matsui revealing her luxurious celebrity life, and IMALU's life in Amami Oshima with her common-law partner, became major topics of discussion, with the total number of views for related videos in the series exceeding 300 million (*), garnering empathetic responses from many viewers.

Following the positive reception of the previous seasons, the broadcast of "Damattara Nai Onnatachi season3" has now been decided. MEGUMI, Ayame Goriki, and Hikohee will continue to serve as studio MCs, engaging in frank discussions about women's diverse values and perspectives on life.

The first episode, airing on Friday, July 10th at 10 PM, will feature former figure skater Fumie Suguri. She will make her first public confession about her international marriage to a husband 13 years her junior and the physical challenges she faced during her fertility treatments. The episode will also follow the daily lives of a couple who married at the legally youngest age (*2), delving into their respective life paths and choices.

#1 Promotional Video: https://abema.tv/video/episode/90-2016_s3_p701

We hope you will look forward to this season of "Damattara Nai Onnatachi," which explores the lifestyles of women who symbolize their eras and discusses "women's happiness."

(※1) Cumulative views of related videos distributed on ABEMA and ABEMA official social media from the first episode broadcast to after the final episode broadcast of "Damattara Nai Onnatachi" season1 and season2.

(※2) As of before the amendment to the Civil Code on April 1st, 2022.

ABEMA "Damattara Nai Onnatachi season3" Overview

Premiere Date: Friday, July 10th, 2026, 10 PM – (Broadcast every Friday at 10 PM)

#1 Viewing URL: https://abema.tv/channels/abema-special/slots/Am9tNdj1XWfNGf

Series Page URL: https://abema.tv/video/title/90-2016

MCs:

MEGUMI, Ayame Goriki, Hikohee

About ABEMA

ABEMA, which celebrated its 10th anniversary on April 11th, 2026, is a video distribution service developed as the "new future TV" aiming for innovation in television. Since its launch, it has been an internet television service that can be enjoyed for free and without registration, offering 24-hour programming on news channels, original dramas and romance reality shows pursuing "highest quality or uniqueness," variety shows, anime, sports, and approximately 25 channels across diverse genres, broadcasting 24 hours a day, 365 days a year.

In addition to having the No. 1 number of original episodes in Japan (*), a domestic video service, ABEMA also offers a rich lineup of new movies, popular domestic and international dramas, and trending anime, as well as live sports broadcasts and online live events. Viewers can enjoy content anytime, regardless of time, through TV and on-demand services, and can also experience viewing without being tied to a location on smartphones, PCs, tablets, and TV devices, continuing to provide content that caters to diverse lifestyles.

Furthermore, "ABEMA Premium" for ¥1,180 (tax included) per month allows users to enjoy exclusive features and content, while "ABEMA Premium with Ads" for ¥680 (tax included) per month allows viewing of "ABEMA Premium" exclusive content with advertisements.

(※) As of March 2026, self-researched.

Please check official social media for the latest information.

New Future TV "ABEMA" (https://abema.tv/) for Free Videos and Trending Content

To commemorate its 10th anniversary, ABEMA is launching various campaigns throughout the year, including special programming and the "ABEMA 10th Anniversary Free Grand Thanksgiving Festival," to celebrate its 10th anniversary. Please look forward to ABEMA's 10th anniversary.

ABEMA 10th Anniversary Site URL: https://contents-abema.com/10th/

※When using images, please include the credit line: (C)AbemaTV, Inc.