Jewelry expressing wishes for cats' happiness – “My Dear Cat” Pt Diamond: ¥286,000 / K18ch Pt Diamond: ¥341,000 / K18yg Pt Diamond: ¥341,000 / SV Pt Diamond: ¥99,000 *Prices vary by metal material (same price for earrings and pin brooches / same price for left- and right-facing designs) *Earring prices are for one side only.

Jewelry brand AbHerï (Abheri) will host the 'My Dear Cat' event in celebration of International Cat Day on August 8, expressing love and gratitude for cats.

This event introduces a new jewelry collection inspired by cats, with a portion of sales from designated items during the period donated to organizations dedicated to cat protection.

Event Overview

Participating Stores: AbHerï flagship stores (Ginza, Osaka, Fukuoka) and official online store

In addition to gold and platinum, a new silver collection featuring black and white cats will be introduced.

During the event period, a custom order campaign will be held at AbHerï flagship stores and the official online store, allowing customers to select their preferred gemstone for the bell on the cat’s collar.

Charity Overview

A portion of sales from designated products will support activities that ensure healthy daily lives for rescued cats. From accessible silver pieces to enduring K18 gold and platinum options, the level of support varies depending on the material purchased. The joy of selecting and wearing jewelry becomes a circle of support for cats in need of peaceful lives.

Further details will be announced via the official website and social media. Information about the recipient organizations and total donation amount will be reported on the brand’s official website and social media after the sales period ends.

The selection of recipient organizations will be carefully reviewed to ensure meaningful support.

Product Overview

*The bell portion can be selected at the same price regardless of gemstone type.

A rich lineup of jewelry capturing the free-spirited, elegant, and effortlessly graceful silhouettes of cats is available. New materials are added to AbHerï’s long-selling cat brooch series.

In addition to K18 Champagne Gold, K18 Yellow Gold, and Platinum, limited-edition Silver Black (ruthenium-plated) and Silver White (rhodium-plated) will debut during the event period. Two new single-ear earring styles are also introduced.

Choose your favorite style from delicate fur textures that invite touch and the deep, radiant glow unique to each material. In all designs, the cat’s collar is luxuriously set with diamonds.

During the event, a custom order campaign allows selection of the gemstone for the bell—diamond, ruby, blue sapphire, pink sapphire, or emerald—with each piece made to order.

Add a personal touch of color to the charming cat silhouette. Enjoy this special jewelry as 'My Dear Cat.'

Perfect not only for yourself but also as a gift for someone special.

How about gently wearing your affection for these wonderful cats?

Silver earring posts are made of platinum; brooch pins are made of German silver. All prices include tax. *Prices vary by metal type.

*K18ch = K18 Champagne Gold / Pt = Platinum / K18yg = K18 Yellow Gold / SV = Silver

Learn more

Participating Stores

〈AbHerï Ginza Store〉 6-10-1 Ginza, Chuo-ku, Tokyo 104-0061, 4F GINZA SIX

〈AbHerï Osaka Store〉 5-54 Omotesuji, Kita-ku, Osaka 530-0011, 2F South Building, Gran Green Osaka

〈AbHerï Fukuoka Store〉 2-5-55 Tenjin, Chuo-ku, Fukuoka 810-0001, 1F Resola Tenjin

Store List: https://abheri.com/pages/stores

ABOUT

AbHerï is a jewelry brand originating from Tokyo’s East Side.

The original brand name, combining the Latin words 'ab' (from/to) and 'heri' (yesterday), embodies the philosophy of 'inheriting the past, creating the future through new challenges.'

The balance scale symbol in the logo represents a straight timeline from past to future,

and symbolizes the brand’s stance of always choosing the best balance among all options and opposing elements.

Because jewelry carries the emotions of its wearer, AbHerï aims to inherit tradition, embrace the spirit of the times, and create pieces that inspire excitement for the future.

With meticulous attention to subtle nuances, like a swaying scale finally coming to rest,

'Creating the old anew, and making the new feel nostalgic.'

This is the unique balance AbHerï constantly pursues.

Official Website: https://abheri.com/

Official Instagram: https://www.instagram.com/abheri_official/

CONTACT

For customer inquiries:

AbHerï Co., Ltd. Email: [email protected]

For media inquiries:

RED PR Inc. Yamaguchi Tel: 090-6112-1211 Email: [email protected]

For inquiries regarding this press release or its content, please contact RED PR.

FACT BOX

  • Source: PR TIMES
  • Category: Event
  • Organizations: RED PR inc.