Creating New Value from Apparel Worn by Professional Golfers: and per se and Nagoya Mode Gakuen Launch Upcycling Project

and per se, a golf apparel brand developed by and per se Co., Ltd. (Head Office: Chiyoda-ku, Tokyo; President: Kazuhide Furuushio), a group company of Goldwin Inc. (Head Office: Minato-ku, Tokyo; President & CEO: Takao Watanabe), has launched a pilot initiative to collect apparel worn by its contract professional golfers in tournaments and upcycle it into new products with students from Nagoya Mode Gakuen.

and per se currently supports the competitive activities of seven professional golfers, providing them with a large amount of apparel throughout the season so they can always wear the latest gear in tournaments. However, because this apparel features sponsor logos, it is difficult to resell or transfer to third parties, making the utilization of used apparel a challenge.

Professional Golfer Fuka Suga

With the aim of contributing to a circular economy, and per se has been collecting apparel that is no longer needed after use and recycling it as raw material for new products for approximately three years, with the cooperation of the athletes.

In this new project, students from the Fashion Design Department and Advanced Pattern Making Department at Nagoya Mode Gakuen will arrange and sew approximately 300 pieces of apparel collected from athletes to transform them into new products. Through practical learning, students aspiring to work in the fashion industry will consider the environmental issues facing the industry and the realization of a circular society.

Production Theme: "Items That Can Be Loved for a Long Time, Again"

This project is being carried out as part of the school's "Industry-Academia Direct Case Study" class, where students collaborate with companies on practical projects. Approximately 70 students are divided into teams and will bring to life their unique, free, and innovative ideas for convenient everyday items, stylish golf wear, and family-friendly products.

Selected outstanding works will be chosen and awarded based on a popularity poll conducted on the website and judging by contract players. Depending on the item and purpose, they will be presented to players or given as gifts to applicants. The top team will be invited to our company's research and development base, Toyama Main Store (Oyabe City, Toyama Prefecture), to learn about the manufacturing and R&D process. Our company, which has been manufacturing and selling sports and outdoor apparel for many years, upholds the vision of "providing inspiration and opportunities to foster children's potential and shape a beautiful future." Through collaboration with educational institutions and other initiatives, we have consistently considered the relationship between children, young people, the global environment, and clothing.

Furthermore, to pass on golf, which relies on the blessings of nature, to the next generation, and per se promotes "PAR PLAY," which means leaving no debt to the earth. This involves developing products using environmentally friendly materials and reducing the amount of materials used. This project, as a practice of "PAR PLAY," expands the possibilities for realizing a sustainable society together with the young generation who will lead the future.

Special Page (on the and per se website) *Scheduled to be released on Friday, July 3

https://www.andperse.com/parplay/nagoyamode_gakuen-1/

Release Schedule (Planned)

1st installment: Project backstory and kickoff meeting with students - Friday, July 3

2nd installment: Project presentation by Nagoya Mode Gakuen students - Late July

3rd installment: Production scenes and interviews - Mid-August

4th installment: Announcement of finished products - Mid-September

About and per se Born from the desire to create more enjoyment than imagined by connecting two different things. This is how and per se was created. The name, derived from the Latin phrase "& per se and," meaning "&," embodies our aspiration to connect. and per se Website: https://www.andperse.com/ and per se Facebook: @goldwin.co.jp.andperse

and per se Instagram: @andperse_official

Nagoya Mode Gakuen 3 minutes walk from Nagoya Station. Nagoya Mode Gakuen is a vocational school that nurtures immediate professionals by discovering and developing each individual's potential in fields ranging from fashion, design, and business to interior design, graphics, and beauty. With a curriculum directly linked to the industries that students aspire to enter, we have achieved a 100% employment rate for those seeking jobs for 19 consecutive years*. Our three major guarantees – the "Complete Employment Guarantee System," "National Qualification Pass Guarantee System," and "Salary Guarantee System" – which guarantee "employment" and "national qualification as a beautician," are proof of our confidence. (*Results since fiscal year 2007.)

Location: 4-27-1 Meieki, Nakamura-ku, Nagoya City, 450-0002

Official Website: https://www.mode.ac.jp/nagoya

Goldwin Inc.

Goldwin Inc. is a lifestyle creative company that supports people's new challenges and unlocks their potential, primarily in the sports and outdoor domains, based on three pillars: manufacturing, creating experiences, and environmental stewardship. While continuously researching materials, techniques, technologies, and the environment, we share the wisdom and ideas of our diverse brands with varied backgrounds and expertise throughout Goldwin to evolve our manufacturing and communication. From sports to daily life, we aim not only to maximize human performance but also to minimize environmental impact and enrich nature, the field where humans live and play. We will proactively create a better future, not waiting for others.

Tokyo Head Office Location: Seihou Bldg., 3-5-6 Kita-Aoyama, Minato-ku, Tokyo, 107-8570

Corporate Website URL: https://about.goldwin.co.jp/