<Mercari> Trend Report: "Men's Parasols" Latest Trends Based on Transaction Data, Buyer Numbers Peak in July, Recent May 2026 Also Tracking Above Previous Year at 16% Increase Year-on-Year

We are pleased to provide the Mercari Trend Report (July) from Mercari, Inc.

【TOPICS】 ● The number of buyers for "men's parasols" typically peaks in July. In July 2025, it increased by 61% year-on-year, a higher growth rate compared to the 7% increase for women's parasols. In the recent month of May 2026, it is also tracking above the previous year at a 16% increase year-on-year.

● The age group with the most purchases of "men's parasols" is "40s," followed by "50s," centering on middle-aged businessmen.

● The top 3 popular brands for "men's parasols" is "mont-bell." Brands with high functionality are popular.

● "Parasol" demand is shifting from women to men, and even to children!? The number of searches for "parasol children" has increased approximately 5.4 times in 2 years! The recent month of May 2026 also shows a strong trend with a 2.5-fold increase year-on-year.

1. The number of buyers for "men's parasols" typically peaks in July. In July 2025, it increased by 61% year-on-year, a higher growth rate compared to the 7% increase for women's parasols. In the recent month of May 2026, it is also tracking above the previous year at a 16% increase year-on-year.

Transactions for "men's parasols (including rain or shine use)" on Mercari typically peak in July. In July 2025, the number of buyers increased significantly by 61% year-on-year, and compared to the growth rate for women's parasols in the same month (7% increase), the high demand for men's parasols is evident. Furthermore, looking at the recent trends in 2026, the number of buyers has already increased at a pace exceeding last year by 18% and 16% year-on-year in April and May, before the height of summer. With consecutive years of extreme heat, the demand for parasols among men is increasing year by year, and it is thought that "earlier purchasing" for countermeasures is progressing.

2. The age group with the most purchases of "men's parasols" is "40s," followed by "50s," centering on middle-aged businessmen.

Looking at buyers of "men's parasols" by age group from January to May 2026, the largest age group was "40s." This was followed by "50s" and "30s." Compared to the same period last year, the "40s" age group showed an increase in proportion, suggesting that practical use for sun protection and heatstroke prevention is becoming more widespread, particularly among middle-aged businessmen.

3. The top 3 popular brands for "men's parasols" is "mont-bell." Brands with high functionality are popular.

Our investigation into the top 3 popular brands for "men's parasols" revealed that "mont-bell" ranked first, followed by "Wpc." in second, and "Coleman" in third. Outdoor brands and brands with excellent functionality such as UV cut and lightweight are supported. Additionally, approximately 95% of men's parasol transactions are concentrated in folding umbrellas, indicating a trend where practicality and specifications, such as "how cool it is and how easily it can be carried in a bag," are prioritized when men choose parasols.

Examples of "Men's Umbrella" related items traded on Mercari

4. "Parasol" demand is shifting from women to men, and even to children!? The number of searches for "parasol children" has increased approximately 5.4 times in 2 years! The recent month of May 2026 also shows a strong trend with a 2.5-fold increase year-on-year.

The spread of "parasols" may be extending to children as well. The number of searches for "parasol children" on Mercari has rapidly expanded approximately 5.4 times in 2 years, comparing July 2023 and July 2025. Furthermore, the number of searches in May 2026, the latest figure, has shown a 2.5-fold increase year-on-year, indicating a continuous rise in demand. In recent years, some municipalities have been distributing parasols to elementary school students as a measure against heatstroke, and it is possible that the use of parasols by children will become more common, leading to further expansion of demand.

Cooperation available for interviews:

・ Additional Mercari transaction data (some data may not be available)

・ Interview with a representative from Mercari, Inc.