Virtual Group "MiiWAN" Ranks 1st and 2nd on YouTube Shorts Music Chart in Japan

The virtual group "MiiWAN (MiiWAN)" has made a strong debut on the YouTube Shorts music chart.

Their pre-debut single "PLUMA" and debut song "MiiWAN" ranked on the "YouTube Daily Top Songs on Shorts Charts." Notably, on the "YouTube Japan Daily Top Songs on Shorts Charts," "PLUMA" took first place and "MiiWAN" took second place.

Furthermore, "PLUMA" ranked 37th and "MiiWAN" ranked 50th on the "YouTube UK Daily Top Songs on Shorts Charts." The group is steadily expanding its presence not only in Japan but also in overseas short-form video content markets.

MiiWAN is a virtual artist project newly launched by ABYSS COMPANY, which also represents artists with excellent musicality such as Melomance, SUNMI, and YOUNGTAK.

The project is characterized by its focus on musicality and artistry, rather than being solely character-driven. The group name signifies "boys who continue to grow because they are unfinished," and they aim to build a unified worldview centered around each member's story and musical individuality.

In addition to the group's debut song, solo tracks from each member were also released simultaneously with the debut. This allows for a deeper exploration of each member's character, background, and musicality, showcasing their development as "artist IPs with stories" that transcend the boundaries of mere virtual characters. By linking each member's story with music and video content, they plan to expand their worldview in parallel with their group activities.

Moreover, the music video for "PLUMA" was produced by Pepperconpanya, known for their work on the popular drama "Pyramid Game" and the promotional anime for IVE's "LOVE DIVE." The animation effectively visualizes the song's atmosphere and the world of "MiiWAN" with its unique expressive power.

"PLUMA" Music Video https://youtu.be/6PGsGzb3LkE?si=JDHPb-9CNcwj0Vbu

Official YouTube Channel https://www.youtube.com/channel/UCZt93hbX0d9Plx3VR-7PnVg

This remarkable achievement on the YouTube Shorts charts can be attributed to a combination of the songs themselves, their compatibility with short-form videos, the storytelling of the characters, and high-quality video production. In today's music market, it has become common for songs to go viral through short-form video platforms, leading to a explosive increase in recognition for artists and IPs. "MiiWAN" has successfully demonstrated its global potential as a next-generation project that fuses music, video, and character IP.

Moving forward, "MiiWAN" plans to further expand its worldview through the release of new songs and video content. As a new project encompassing virtual artists, anime, and music IP, its future development is highly anticipated in overseas markets, including Japan.