ACTBE Inc. (Headquarters: Osaka City, Osaka Prefecture; Representative Director: Ryosuke Fujiwara; Tokyo PRO Market: 439A; hereinafter 'ACTBE') announces the launch of a new software development service designed with AI as a foundational element. The service centers on fixed-price development with clearly defined scope, and includes subscription-based ongoing maintenance and improvement after delivery. Additionally, ACTBE has introduced an 'AI PoC Package' to enable rapid, short-term validation of AI implementation effectiveness.

To date, ACTBE has primarily offered development support under a quasi-mandatory engagement model, leveraging its strengths in consulting and close collaboration. This new service reimagines the delivery model around 'purpose-driven' principles, built upon years of experience, as generative AI fundamentally transforms the software development process.

Background: The Foundation of Development Has Changed

The practical application of generative AI has brought the production structure of software development to a turning point.

The speed of writing code depends on the tools used. However, what remains unchanged is the ability to define 'what should be built' and the responsibility to ensure that what is built is embedded into operations and delivers tangible results.

In Japan, a persistent shortage of specialized talent has left clients with the anxiety that 'while they have ideas, they cannot foresee costs or outcomes.' ACTBE's goal is not to respond to this situation using the traditional 'man-month' unit. Precisely because the fundamental assumptions of development are changing due to AI, ACTBE is redesigning its entire service model to more fundamentally align with clients' objectives.

Challenge: The Structural Gap Between 'Building' and 'Delivering Results'

The issues plaguing many development projects are not technical, but rooted in the structure of contracts and estimations. As long as pricing is based on time (man-months), the following misalignments occur in development environments:

- The fundamental purpose—'why are we building this?'—is undefined before requirements are specified - Estimates are tied to effort (man-months), making it impossible for clients to foresee total cost and outcomes before project initiation - Delivery becomes the endpoint, and responsibility for adoption and improvement becomes unclear

Service Overview: Making AI-First Development a Standard Service

Through its AI research team, 'ACTBE Intelligence,' ACTBE has researched how to apply generative AI in real-world software development and has validated its findings in actual projects. This new service represents the optimal delivery model derived from those insights.

- Fixed-Price Development: Upstream activities—from purpose definition to requirement structuring—are conducted to finalize scope, enabling fixed-price development. Acceptance criteria for each phase are clearly documented in contracts to avoid ambiguity in delivery verification. - Ongoing Maintenance and Improvement (Subscription Model): Post-delivery maintenance and improvement are offered on a monthly subscription basis. Rather than 'build and deliver,' the contract explicitly includes responsibility for adoption and sustained results. - AI PoC Package: An entry-level plan to validate the effectiveness of AI utilization in a short period and at a fixed price. Clients can evaluate a working prototype before deciding on full-scale development.

To ensure quality, all projects undergo a four-stage review process—at order receipt, design, implementation, and pre-acceptance. AI-generated code is accepted only in reviewable units, and projects without defined acceptance criteria will not be initiated.

The Reason We Can Promise Outcomes: Our 'Definition Capability' Forged Through Collaboration

To promise outcomes at a fixed price, it is essential to have strong upstream capabilities to fully define 'what we are building and why' before initiation. The consulting strength ACTBE has honed over years of quasi-mandatory collaborative engagements is precisely this ability to define structure from purpose. It is this capability that enables us to shift the basis of estimation from man-months to outcomes.

Transitioning to this new service does not mean abandoning consulting and collaboration.

Upstream conceptualization and requirement definition will continue as technology advisory and consulting services, while post-delivery adoption and improvement will be provided as monthly ongoing support, with clearer delineation of responsibilities. The ability to foresee costs and outcomes upfront, and to have a dedicated improvement partner within the contract even after delivery, offers clients a more secure and reliable option than before.

Future Outlook

ACTBE will expand this AI-first service model into technology advisory and Salesforce domains (including Agentforce utilization). Since the acceleration of development through AI varies significantly by project, ACTBE will continuously measure effectiveness per project and strictly adhere to a policy of only publicly sharing 'verified facts.' By accumulating real-world, evidence-backed results, ACTBE aims to elevate expectations for development companies—from 'building what was requested' to 'co-creating the purpose of what to build and taking responsibility for outcomes.'

Executive Comment

ACTBE Inc.

Representative Director, President & CEO Ryosuke Fujiwara

'Because we have long practiced collaborative, co-creation-based engagement, we are confident this model is optimal. Our mission is to 'deliver technology that connects to the core.' We have defined ourselves not as a company that writes code, but as one that builds structure. And AI is not merely a tool to speed up development—it is a structural shift that changes the very foundation of development. Purpose first, means second. The faster implementation becomes, the heavier the weight of 'what should we build' becomes. We will use the time saved to focus on purpose definition and responsibility for delivering results. Shifting estimation from man-months to outcomes is a declaration that we are restructuring the very architecture of development.'

About ACTBE Inc.

ACTBE Inc. operates as a Purpose-Driven Tech-Integrator, solving clients' business challenges through digital transformation (DX) support, new business development, Salesforce-powered operational improvements, and branding. We continuously ask 'why are we building this?' and are committed to designs that do not end at delivery, but ensure adoption in the field and sustained value creation. We uphold the principle of co-creation—not just building, but building together.

Company Name

ACTBE Inc.

Headquarters

2F, ACN Shinsaibashi Urban (formerly: Biru Hakusho), 3-3-7 Horyo-machi, Chuo-ku, Osaka City, Osaka Prefecture

Representative

Representative Director, President & CEO Ryosuke Fujiwara

Established

February 2018

Listing Market

Tokyo Stock Exchange TOKYO PRO Market (Securities Code: 439A)

Business Activities

Tech-Integrator Business

- Digital Transformation (DX) Support - Software Planning, Development, and Operations - Branding - UX/UI Design - Product Planning, Development, and Operations - Salesforce Operation Support, Development, and Consulting - Technology Advisory Services

URL

https://actbe.co.jp/

Inquiries

Public Relations, ACTBE Inc. TEL: 06-6568-9986 E-mail: [email protected] URL: https://actbe.co.jp/

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