ADAL Co., Ltd. (HQ: Hakata-ku, Fukuoka; President: Ryu Takeno), a commercial furniture manufacturer with 74 years of experience supplying furniture to sectors including restaurants, hotels, and offices, has entered into a partnership agreement with Japan Race Promotion, Inc. (JRP) (HQ: Chiyoda-ku, Tokyo; President: Yoshihisa Ueno), the operator of the top-tier Japanese motorsport series, the All-Japan Super Formula Championship (SUPER FORMULA), to participate in spatial design for its official events.

As the first phase of this initiative, the company has developed sofa benches intended for use at press conferences and talk event venues.

These products are scheduled to be used at various 2026 SUPER FORMULA venues and made their debut at the 'SUPER FORMULA Rd.4-5' event held at Suzuka Circuit from May 22 (Fri) to 24 (Sun).

ADAL specializes in custom-made furniture produced at its own factory (Umi-machi, Kasuya-gun, Fukuoka) and excels in design and manufacturing tailored to specific uses and spaces. The company plans to continue proposing solutions through furniture to enhance visitor experiences and event value at SUPER FORMULA venues.

Comment from Ryu Takeno, President of ADAL:

'We are very pleased to have this opportunity to participate in spatial design for official events through our partnership with SUPER FORMULA.

ADAL has provided furniture for diverse spaces, including restaurants, hotels, and offices. This initiative is a new challenge for us; we are participating not just as a furniture supplier, but from the perspective of "spatial creation" that elevates the value and experience of the entire event.

Furthermore, SUPER FORMULA is a stage that produces drivers who will fly to the world stage in the future, and we feel great potential in having our products used in its important press conference and event spaces.

We will continue to challenge ourselves with new spatial proposals, breaking free from existing frameworks.'

FACT BOX

  • Source: PR TIMES
  • Category: Partnership