Aderans Launches 'Pinpoint Booster' for Time-Efficient Hair Enhancement, Adding 60 Strands in 30 Seconds

Aderans Co., Ltd., a global leader in hair wellness, beauty, health, and medical services, will launch its new hair enhancement product for men, 'Pinpoint Booster,' at Aderans salons nationwide starting Wednesday, May 20.

To address common concerns about starting hair enhancement—such as fear of unnatural results, time commitments, and daily usability—the product was developed as a 'speed hair enhancement' solution that adds 60 strands in just 30 seconds. Furthermore, the newly developed chip, which is 54% smaller than previous versions, ensures a more natural look by making the attachment area less noticeable.

On May 20, the company will also debut new TV commercials, 'Father and Daughter' and 'Boyfriend and Girlfriend,' centered on the message: 'Resolve 5 years of concern in 1 day.'

Product Features: - Time-Efficient Installation: Adds 60 strands in 30 seconds. Clients can choose from 20, 40, or 60-strand chips to suit their needs, such as for parts, crowns, or bangs. - 202 Color Variations: A wide range of colors allows for natural matching with existing hair, as well as accents like highlights or mesh.

Campaign Information: An 'Unlimited 30-Minute Hair Enhancement Trial for 3,000 yen (tax included)' campaign will run from May 20 to August 31. This trial is aimed at those who have not previously contracted with Aderans salons. (Note: Pinpoint Booster is not included in the unlimited campaign.)