Survey on Point Color Hair: Older Generations' Style Viewed Positively by Youth

Aderans Inc. surveyed 515 women aged 20-69 across Japan about their attitudes toward point color hair. Over half (56.1%) expressed interest in styles like mesh and inner color, with rates reaching nearly 70% for those in their 20s and 30s. The survey found that younger generations have a positive perception of older women (40s-60s) with point color, with 61.2% of 20-somethings calling it 'fashionable.' A key finding was the desire for damage-free options; nearly 60% of respondents would try point color if it didn't require dyeing their natural hair, highlighting a significant market for less invasive hair styling solutions.