Adidas to Open 'Adidas FIFA World Cup Store' at 88 Locations Nationwide, Promoting 'Football Lifestyle'

Adidas Japan K.K. (Headquarters: Minato-ku, Tokyo; Representative Director: Kohei Hagio) will open the 'Adidas FIFA World Cup Store' for a limited time at a total of 88 locations across the country. The stores will broadcast a 'Football Lifestyle' that encourages enjoying the Japan National Team 2026 uniform as everyday fashion.

In recent years, the style of incorporating sports items into everyday fashion has spread globally, with football uniforms gaining attention as part of the 'blokecore' trend. In Japan, however, uniforms are still strongly associated with being worn only when watching matches, and the culture of integrating them into daily style remains somewhat limited at present.

The Adidas FIFA World Cup Store will unfold under the concept of 'Play Free, Yell Blue.' With the FIFA World Cup, one of the world's largest sporting events, fast approaching, the initiative shines a spotlight on the 'desire to enjoy freely,' which can be seen as the origin of football. Regardless of location, technique, or skill, anyone can freely enjoy football as long as they have the desire to 'play' and 'have fun.' Celebrating the inherent appeal of football and the joy it creates, the campaign will center on the Japan National Team 2026 uniform to broadcast a new style of supporting the team while enjoying football in the city.

Additionally, at public viewing venues, a street snap project called '#adidasPlayFreeSnap' will be held for those wearing the Japan National Team 2026 uniform. Photographers will capture the authentic styles of attendees, and these snapshots will be shared via SNS and other platforms. By visualizing the enjoyment of uniforms as streetwear, the project aims to cultivate a new football culture.

Furthermore, in addition to selling the Japan National Team 2026 uniform and related merchandise, some venues will host public viewings and talk events. The stores will serve as a space to experience a new Football Lifestyle where sports and fashion seamlessly blend.

[Adidas FIFA World Cup Store Overview] ■ Event Name: Adidas FIFA World Cup Store ■ Content: Sale of Japan National Team 2026 uniform and related goods, '#adidasPlayFreeSnap' street snaps, public viewings, talk events. * Content varies by venue. ■ Novelty Campaign: To commemorate the release of the uniform song 'Kira,' customers who purchase the Japan National Team 2026 uniform will receive one limited-edition marking sheet (an apparel sticker that can be applied to the uniform). The sticker features a key visual of Ado wearing the home and away uniforms, alongside characters from the uniform song's music video, and is exclusive to the Adidas FIFA World Cup Store. * Limited to select venues; ends when supplies run out.

Venue Information: [Tokyo] ● Adidas FIFA World Cup Store Rayard Miyashita Park 'PLAY FREE STORE' <Location> Rayard Miyashita Park Park in Park, 6-20-10 Jingumae, Shibuya-ku, Tokyo <Period> Thursday, June 11, 2026 - Tuesday, July 7, 2026, 11:00-21:00 * Expected to open at 18:00 on Sunday, the 21st due to a special event. <#adidasPlayFreeSnap> Sunday, June 21, 2026, 9:00-13:00, 15:00-16:00 <Photographer> Keita Sugeno <Public Viewing Event> Sunday, June 21, 2026, Doors open 11:00, Kickoff 13:00 11:00 Doors open 12:30 Special talk show (Guest: Former Japan National Team player Hayuma Tanaka / MC: Yu Fukuda) 13:00 Japan National Team vs. Tunisia National Team match Free invitation exclusively for adiClub members (Registration available upon application.) * Deadline: Wednesday, June 10